|
|
Analysis of Bernie Sanders'Campaign in the 2020Democratic Party Presidential Primaries
Shugaová, Jana ; Shavit, Anna (advisor) ; Koblovský, Petr (referee)
This bachelor's thesis analyses the electoral campaign of Bernie Sanders that took place before the US presidential primary election in 2020. Using qualitative analysis of several instruments of communication, this case study aims to determine whether the campaign targeted young voters and if so, whether the communication that targeted this group utilised the topic of democratic socialism. The first part of the thesis describes the electoral system of the United States and how its functioning influences the goals and specifics of marketing communication in electoral campaigns. The following part focuses on Bernie Sanders and his political career, from his political activism and involvement in communal politics to his rise as one of the most prominent personalities of the Democratic Party and his first presidential campaign in 2016. The second half of the thesis focuses on the analysis of several communication instruments used in Sanders' 2020 campaign and tries to determine whether this campaign targeted young voters to 30 years of age and whether the communication targeting this group stressed the idea of democratic socialism.
|
|
|
U.S. Primary Elections
Mertová, Viktorie ; Kotábová, Věra (advisor) ; Landovský, Jakub (referee)
During the first stage of the U. S. presidential nomination process, primary elections are the predominant mechanism which the political parties apply to choose their candidates. In the 20th century, primaries became a common practice of the parties, which is considered to have made the nomination process more democratic. Despite that, there are several phenomena related to the primary elections which are considered to be problematic. The goal of this bachelor thesis is to analyze these controversial aspects of primaries. The thesis covers the nomination process of the Democratic Party and the Republican Party and attempts to emphasize the negative implications which the process of presidential nominations of these parties entails. In this case, the phenomena disadvantaging one of the actors of primaries (a group of voters, a type of candidate or one of the political parties) are considered to be negative. Based on the analysis of these phenomena, it is concluded which of them is potentially the most dangerous and the how it could be dealt with.
|
|
|
The US Presidential Nomination System and Its Evolution
Vašíčková, Lenka ; Kotábová, Věra (advisor) ; Landovský, Jakub (referee)
"The US Presidential Nomination System and Its Evolution" Master's thesis focuses on political and historical aspects of presidential candidate selection system in the United States of America. Covering the past two and a half centuries of historical development in the first more historical part the final paper then continues with more political characters of the system. The first chapter is divided into four sections describing the evolution of the selection system since the very beginning of the US political history when the Constitution was adopted in 1780s over the establishment of national conventions and implementing primary elections around 1900 until the modern period of reform years in 1970s. The second chapter focuses on current selection system within the Democratic and the Republican Party while the last third chapter, being divided into three parts, describes three key primary elections of 20th and 21st century, respectively. The Democratic primaries of 1960 and a selection of J. F. Kennedy, the 1980 Republican primaries with Ronald Reagan as an unrivaled leader and the last Democratic primary elections of 2008 selecting Barack Obama a presidential candidate. In the conclusion the whole development is summarized and few ideas of future form of the system are provided.
|
|
|
Prezidentské primární volby ve Spojených státech amerických v roce 2008
Andrýsová, Lenka ; Dvořáková, Vladimíra (advisor)
Presidential primary elections could demonstrate current developments in the American society and contribute to better understanding of general elections in November 2008. Therefore, after theoretical introduction about primary elections as process, I describe and compare standpoints of front-runners to the most debated issues (Hillary Rodham Clinton, John McCain and Barack Obama, then partially John Edwards, Rudolph Guiliani, Mike Huckabee, Mitt Romney). As a result, new trends in American political parties could be identified. Moreover, this analysis could forecast main tensions during the general presidential election in November. Apart from issues, this thesis deals with race and gender question and ageism and effects and success of using new communication channels in candidates' political campaigns.
|
guest ::
