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Water Pricing
Janišová, Marie ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The intention of this thesis is to assess whether it is economically advantageous formation of water prizes with using elements of price discrimination. The first part of thesis defines the theoretical basis on which it is based on practical part. The analytic part is dealing with cost of production and distribution of water, prizes of water and adequate profit in company. There is also described the current situation in the market including legislation related to the issue. The last part is own proposals for pricing.
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Water Pricing
Janišová, Marie ; Pavláková Dočekalová, Marie (referee) ; Luňáček, Jiří (advisor)
The intention of this thesis is to assess whether it is economically advantageous formation of water prizes with using elements of price discrimination. The first part of thesis defines the theoretical basis on which it is based on practical part. The analytic part is dealing with cost of production and distribution of water, prizes of water and adequate profit in company. There is also described the current situation in the market including legislation related to the issue. The last part is own proposals for pricing.
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Price of a holiday package and its differentiation
Biláková, Daniela ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The aim of the Bachelor's thesis is a comparison of theoretical approaches to pricing of holiday packages and its differentiation with the situation on the Czech market. The first chapter is based on specialist literature and defines basic terms, deals with the methodology of pricing of holiday packages and draws attention to the importance of its differentiation according to various criteria. The practical part of the thesis takes a closer look at the marketing strategy and discriminatory pricing policy of a particular Czech travel agency as well as at the factors influencing the final price of its packages. The last chapter provides an evaluation of the implemented price differentiation and recommends introduction of a loyalty programme.
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Analysis of sales policy autorized company in terms of international trade
HAUSEROVÁ, Marcela
Bachelor thesis is responsible for analysis of the current status of sales policy, autorized companies selected in terms of international trade and find concrete steps to expand the specialized sales abroad. The situation analysis has been evaluated the best alternative for the company - the strategy of developing the market. It was found that the company has followed a dominant position in the global market for the sale of a small forest and garden machinery. Its aim is to maintain the position of leader in the international market and efforts to gain new markets in other geographical areas with the ability to generate indirect commercial network using specialized retail stores. The company is forced to constantly invest in research and development of their products to deal with a massive global campaign to reduce costs and gaining economies of scale by setting up assembly plants in countries with cheaper labour in the form of affiliation.
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