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Entrepreneurial Intention of Business Development
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the development of the already established company Poštor Ltd.. It describes Poštors problems and possible solutions since the introduction of web pages and the implementation of another information system to a total reorganization of the company into a modern concept. I analyse the various world markets of wine and the exploitable potential in the terms of suppliers and customers.
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Entrepreneurial Intention of Business Development
Hicl, Lukáš ; Jakubcová, Marie (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the development of the already established company Poštor Ltd.. It describes Poštors problems and possible solutions since the introduction of web pages and the implementation of another information system to a total reorganization of the company into a modern concept. I analyse the various world markets of wine and the exploitable potential in the terms of suppliers and customers.
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Position of company Medin a.s. on the world market for medical technology
Ettelová, Hana ; Gullová, Soňa (advisor) ; Vlkovský, Viktor (referee)
The topic of this is the commercial strategy of company Medin a.s. for trading on foreign markets, or possibly of entering new markets. Thesis is divided into four chapters. First one deal with the general characteristics of the company, the second is dedicated to market placement of company in the Czech Republic. The third chapter speaks about the form of entrance and about territories where the company is already present. In the fourth chapter I analyze and evaluate other potential markets appropriate for expansion of the company.
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Sales strategy of a company
Ballošová, Barbora ; Sato, Alexej (advisor) ; Langpaul, Richard (referee)
This Bachelor thesis is devoted to the sales strategy of the company PRECIZ, s.r.o. in connection to the "Export Strategy of the Czech Republic for years 2012 - 2020''. In the Export Strategy sets the Ministry of Industry and Trade among others the concept of new target markets for the Czech exporters - known as the priority and interest markets. According to the analysis of the sales strategy of PRECIZ, s.r.o., a medium-sized engineering company, I would like to validate the idea that the priority markets given in the Export Strategy of the Czech Republic are not suitable for the company's intentions. Due to this fact I would like to point out the one-sidedness of the Export Strategy which supports especially the export of goods with a high value added, export of investments, know-how and services. Another target of the bachelor thesis is to make a calculation of the markets potential and to specify new potential European Union markets for the company PRECIZ, s.r.o.
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