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Research on Management Tools Utilization in Companies
Černý, Michal ; Pajlová, Kateřina (referee) ; Chalupský, Vladimír (advisor)
This Master’s thesis evaluates the survey that mapped using management tools in contemporary practice. Respondents were senior and middle management of companies from the Czech Republic. They had to answer what they expect from the tools and what they think about the various claims concerning the parameters of the attractiveness of the market and competition. The survey was focused on portfolio analysis.
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Internal marketing strategy in a selected organization
MALISZEWSKÁ, Nikola
The thesis is focused on creation and application of internal marketing strategy into the development department. The theoretical part of the Thesis describes marketing strategy and its methods such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking as well as marketing mix and the procedure of setting up a KPIs. The practical part of the Thesis consists of active usage of the methods in strategical marketing such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking. In the second chapter the diploma thesis deals with the theoretical explanation of Marketing planning and plans, situational analysis such as SWOT, Portfolio analysis and Marketing audit. It also consists of explanation of Benchmarking, Marketing mix, Online marketing and KPI. The next chapter describes the target of the diploma thesis and its methodology. The following chapter focuses on the practical implementation of analysis. The next part describes the results of the analysis. The sixth chapter focuses on discussion about suggested strategy and KPI.
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European Real Estate Investment Trusts: Analyzing Correlation with a DCC-GARCH Model
Jílek, Jiří ; Jandík, Tomáš (advisor) ; Vácha, Lukáš (referee)
Bibliographic Record JÍLEK, Jiří. European Real Estate Investment Trusts: Analyzing Correlation with a DCC- GARCH Model. Prague, 2012. 50 p. Master thesis (Mgr.) Charles University in Prague, Faculty of Social Sciences, Institute of Economic Studies. Supervisor: Tomáš Jandík MA MSc MRICS. Abstract The main goal of this thesis is to study the interdependencies between returns of European real estate investment trusts (REITs) and other investment asset classes such as European equities, government bonds and commodities. The thesis is divided into two parts: in the first part, we describe the necessary background that led to the emergence of first REIT structures and also provide an overview of the European REITs market. In the second part, we apply the Dynamic Conditional Correlation GARCH (DCC-GARCH) model to examine correlations between the above mentioned asset classes. The general understanding of real estate is that it provides diversification benefits to a diversified portfolio. However, our results suggest that returns of European REITs and stocks show a relatively high correlation and more importantly, the correlation increases in time. These findings have significant implications for investors and portfolio managers who seek protection for their portfolios in time of market downturns. Our results...
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Rivals as Allies: Combining Fundamental and Technical Analysis for Stock Investing
Buinevici, Igor ; Červinka, Michal (advisor) ; Čech, František (referee)
The main aim of this thesis is to perform a detailed investigation of cer- tain investment strategies based on European stock data. There are four investment strategies overall that are examined from the performance per- spective: momentum strategy, momentum strategy with BOS ratio filtering, fundamental buy and hold strategy using F SCORE and a key combined strategy incorporating all the methods mentioned above. After the esti- mation of Fama and French three-factor model for the combined strategy using the aggregated group of stocks, it can be inferred that in the case of a monthly rebalancing this strategy generates statistically significant monthly risk-adjusted return of 0.938%. For the three-month, six-month and nine- month holding periods the conclusion for the aggregated group of stocks is similar - in all of these cases the combined strategy also generates statisti- cally significant risk-adjusted returns. Based on further comparative testing of strategies for the aggregated group of stocks, it can be stated that the combined investment strategy significantly outperforms all other strategies in terms of returns, especially in the case of a one-month holding period. Keywords: portfolio analysis, fundamental analysis, tech- nical analysis, stock investing, empirical testing JEL...
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Research on Management Tools Utilization in Companies
Černý, Michal ; Pajlová, Kateřina (referee) ; Chalupský, Vladimír (advisor)
This Master’s thesis evaluates the survey that mapped using management tools in contemporary practice. Respondents were senior and middle management of companies from the Czech Republic. They had to answer what they expect from the tools and what they think about the various claims concerning the parameters of the attractiveness of the market and competition. The survey was focused on portfolio analysis.
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European Real Estate Investment Trusts: Analyzing Correlation with a DCC-GARCH Model
Jílek, Jiří ; Jandík, Tomáš (advisor) ; Vácha, Lukáš (referee)
Bibliographic Record JÍLEK, Jiří. European Real Estate Investment Trusts: Analyzing Correlation with a DCC- GARCH Model. Prague, 2012. 50 p. Master thesis (Mgr.) Charles University in Prague, Faculty of Social Sciences, Institute of Economic Studies. Supervisor: Tomáš Jandík MA MSc MRICS. Abstract The main goal of this thesis is to study the interdependencies between returns of European real estate investment trusts (REITs) and other investment asset classes such as European equities, government bonds and commodities. The thesis is divided into two parts: in the first part, we describe the necessary background that led to the emergence of first REIT structures and also provide an overview of the European REITs market. In the second part, we apply the Dynamic Conditional Correlation GARCH (DCC-GARCH) model to examine correlations between the above mentioned asset classes. The general understanding of real estate is that it provides diversification benefits to a diversified portfolio. However, our results suggest that returns of European REITs and stocks show a relatively high correlation and more importantly, the correlation increases in time. These findings have significant implications for investors and portfolio managers who seek protection for their portfolios in time of market downturns. Our results...
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Creating a strategy of a mid-sized business company
Vařeka, Jiří ; Habrmanová, Blanka (advisor) ; Žampová, Ilona (referee)
Abstract: The content of this thesis is the creation of strategy of a med-sized business company. This strategy is elaborated on three time horizons: . 1. Short-term strategies - end of 2014 2. Medium-term Strategy - end 2015 ( 3 years ) 3. Long-term strategy - the end of the year 2018 ( 5 years). The primary indicator of the success of the planned strategy is : The projected sales volume Achieved market share. This thesis consists of two parts. The first part contains theoretical knowledge needed to develop this strategy. The theoretical part is followed by the practical part, which focuses on the description of the company, including corporate portfolio analysis, timing and objectives for which this strategy is intended . The strategy is based on an analysis of the market in which we operate and sell our products, existing and potential clients who are located here and competition that operate here. Follow-up action plan for each country, along with resource requirements to achieve this plan will allow to achieve the objectives set out in this strategy.
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Building an optimal portfolio in the stock exchange
PELIKÁNOVÁ, Jana
The aim of this bachelor thesis was to build an optimal portfolio from selected stocks, and closer analyze the effect of diversification and its impact on the risk and return of the selected portfolio. The first part aims to define basic concepts and characteristics which are essential for orientation in the portfolio theory. The second part of this thesis aims to create a custom portfolio and to identify the efficient frontier of the custom portfolio.
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Portfolio Analysis as a tool for strategic marketing management insurance
PETRÁSOVÁ, Michaela
The aim of the thesis "Portfolio analysis as a tool for strategic marketing management of insurance companies" was to assess the possibilities and methods suitable for portfolio analysis, apply the selected methods in specific companies and compare with competitors. As the possibility to analyze the portfolio assessment was chosen as the selected insurance policy conditions and limits as well as insurance and prices. It was found that individual insurance companies and their products differ significantly. It was subsequently prepared BCG portfolio matrix, which makes it possible to evaluate the balance of the portfolio selected insurance companies and design strategies appropriate for each product group. The last part focuses on a survey whose objective was to determine how respondents are satisfied with the services of insurance, as insurance companies prefer and what their insurance policy. Based on the results of the survey were designed specific recommendations for improving the services of insurance companies.
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