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Corruption phenomenon as a populist tool in Mexico: the case of A. M. López Obrador's rhetoric in 2018 presidential campaign
Primasová, Rachel ; Perutka, Lukáš (advisor) ; Raška, Francis (referee)
The thesis entitled The Phenomenon of corruption as an instrument of populism in Mexico: the case of A. M. López Obrador's rhetoric in the 2018 presidential campaign examines the corruption struggle of AMLO, the President of Mexico in the 2018-2024 period. His strong anti-corruption rhetoric in the 2018 election campaign led to many expectations, both among the public and foreign organizations. However, after the first half of the Mexican President's term, there has been no successful anti-corruption fight; instead, Mexico's position on corruption has worsened. The failure to tackle the problem of bribery, corruption scandals close to the president, the unclear methodology of the anti-corruption fight, together with López Obrador's history as a populist rhetorician, leads to the question of how far the promised fight against corruption was serious and how far it was just a tool to gain the necessary public support. The author's thesis confirms the hypothesis that in López Obrador's case it was a matter of using the issue of corruption as a tool of political strategy of populism. This theory assumes the use of appropriate circumstances by a populist actor to achieve the set goals. Institutional weakness, the importance of the issue of corruption and the discredited nature of previous governments created the...
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Political marketing 2010
Hanulay, Juraj ; Štědroň, Bohumír (advisor) ; Boučková, Jana (referee)
Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effectiveness of parties in the use of marketing resources.
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Political marketing and presidential election in USA
Vašková, Eva ; Boučková, Jana (advisor) ; Dušková, Dagmar (referee)
The main topic of my diploma thesis is political marketing and presidential election in USA in 2008. Firstly, I described American society through its demographic, racial, social and religious aspects. Then I wrote about public opinion and political socializing of individuals, how they are created and learned through individuals' lives. Political ideology in USA is represented by two mainstream political trends: liberals and conservatives. Thesis then describes strategy in politics, planning of political campaigns and marketing communication in politics. Second part of my thesis describes presidential election in USA in 2008. Introduction is focused on two main candidates: Barack Obama and John McCain. Then it continues with main points and highlights of each presidential campaign. Special part is focused on presidential debates which are very popular in American society. Besides main candidates, thesis describes also vice president candidates and wives of presidential candidates. The final part of the thesis is focused on financial aspect of elections and funding in politics.
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