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National Repository of Grey Literature

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Social networks as a platform for political debate Juna, Petr ; Just, Petr (advisor) ; Jirků, Jan (referee) Social networks have very quickly become a popular channel for politicians to communicate information to their constituents. The thesis deals with the question, if the social network communication affects the election results. It also monitors the activity of selected candidates for the post of MEP before the elections in 2019. Their posts on Facebook and Twitter are then analyzed to find a possible relationship between the activity of candidates on social networks in the period from April 23rd to May 23rd, 2019 and the outcome of the European elections. At the same time, it also fact-checks the candidates' practical statements. Detailed record

Political marketing and political communication as a tool of public policy Kratochvíl, Lukáš ; Mlejnek, Josef (advisor) ; Shavit, Anna (referee) The thesis Political marketing and political communication as a tool of government policy focuses on the topic of using political communication and political marketing by national government's and politicians. First part of thesis interduces theoretical framework for the political communication, political marketing, political public relations, permanent campaigns and branding. Second part focus on topic of govermental commnunication, third part of thesis interduces some case studies, primarily focused on the Czech Republic with an emphasis of the campaigns of the Government of the Czech Republic. Detailed record

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