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Analysis of Business Processes for the Purpose of Selecting a New Cash Register System
Zatloukalová, Klára ; Sodomka, Petr (referee) ; Klčová, Hana (advisor)
This thesis deals with process analysis selected by the company to build criteria to select a new cashier system and technical means needed for that. First part is focused on theoretical knowledge from the field of information systems, legislation of retail, process and analytical tools to understand the whole topic. In the following section there is a current state of the company being discussed, when besides basic informations there are also analyzes of internal and external influences performed, which company identify better. This section also defines processes to which the cash register is linked and on which basis the criteria for choosing it are set. Finally the suitable candidates for system suppliers and technical equipment are presented. It includes recommendations and economic evaluation that is an integral part of the supplier selection criteria.
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Analysis of Business Processes for the Purpose of Selecting a New Cash Register System
Zatloukalová, Klára ; Sodomka, Petr (referee) ; Klčová, Hana (advisor)
This thesis deals with process analysis selected by the company to build criteria to select a new cashier system and technical means needed for that. First part is focused on theoretical knowledge from the field of information systems, legislation of retail, process and analytical tools to understand the whole topic. In the following section there is a current state of the company being discussed, when besides basic informations there are also analyzes of internal and external influences performed, which company identify better. This section also defines processes to which the cash register is linked and on which basis the criteria for choosing it are set. Finally the suitable candidates for system suppliers and technical equipment are presented. It includes recommendations and economic evaluation that is an integral part of the supplier selection criteria.
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Real earnings and efficiency resulting from new approaches to POS
Pokorný, Jaroslav ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
On the Czech market is beginning to appear more and more software solutions of cash registers. A few years ago were Point of Sales (POS) systems rarely seen, especially in an restaurants. Nowadays, there is a proliferation of POS systems across the market. Not only in restaurants but also in convenience stores and stores providing services. Which POS system choose? In this work, I deal with the question: Whether we should purchase POS from a stable developers or give preference to young developers of POS solution. Respectively, what solution can increase efficiency and possibility of profit. The aim is to determine whether long-term development of older POS solutions is still effective and competitive with new solutions. The secondary objective may also be a recommendation of what product might be a good candidate for the position of cash register software in your business.
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Smart shop banner - new marketing tool
Gotthardt, Martin ; Horová, Olga (advisor) ; Smolka, Josef (referee)
This thesis deals with a new marketing tool for campaigns to support product sales at the point of sales. Banner can appropriately draw customer's attention and also persuade to unplanned impulsive purchase. It is a plastic pocket that can hold posters to support individual product or brands of companies and also can be changed quite often. Uniqueness of the solution lies in the location of the advertising space. In case an LCD monitor is part of the cash register, the banner is located on the other side directly exposed to the eyes of customers. The aim of the thesis is to present a new marketing tool and ideally prove that the right use of visual communication means is able to encourage impulsive purchases even in the environment of a Czech bank. Even though it was not completely proven that the banner can encourage impulsive purchases in banks, the whole concept has been prepared, it's potential revealed and the possible effective uses for normal practice have been formulated.
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