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77 millions user accounts have been stolen, should we worry? Analysis of Internet discussions relevant to the topic
Gregor, Filip ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis 77 million PlayStation Network accounts stolen, does it affect us?: An analysis of Internet discussions revolving around this topic deals with the case of what so far seems to be the biggest case of user information leak on the Internet. The introduction outlines the history and development of PlayStation consoles and maps major attempts to jailbreak the last generation of the console by hackers. The following section presents PlayStation Network itself, whose users were at risk of the loss of their online identity because of the attack and chronologically describes the course of breach-related events including the subsequent theft of user data. It also focuses in detail on the case of GeoHot - a hacker whose dispute with Sony alienated fellow hacker community and initiated retaliatory activities which as a result led to loss of data. Another part of the thesis examines the issue of digital identity and its protection, gives an insight into the history of the formation of the hacker community and further explains the phenomenon of existence and perception of the term hacker in the context of the Internet. The final section is devoted to analysis of selected discussion posts under thematically relevant articles, analyzes them in terms of content relevance, information sentiment and...
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77 millions user accounts have been stolen, should we worry? Analysis of Internet discussions relevant to the topic
Gregor, Filip ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
Diploma thesis 77 million PlayStation Network accounts stolen, does it affect us?: An analysis of Internet discussions revolving around this topic deals with the case of what so far seems to be the biggest case of user information leak on the Internet. The introduction outlines the history and development of PlayStation consoles and maps major attempts to jailbreak the last generation of the console by hackers. The following section presents PlayStation Network itself, whose users were at risk of the loss of their online identity because of the attack and chronologically describes the course of breach-related events including the subsequent theft of user data. It also focuses in detail on the case of GeoHot - a hacker whose dispute with Sony alienated fellow hacker community and initiated retaliatory activities which as a result led to loss of data. Another part of the thesis examines the issue of digital identity and its protection, gives an insight into the history of the formation of the hacker community and further explains the phenomenon of existence and perception of the term hacker in the context of the Internet. The final section is devoted to analysis of selected discussion posts under thematically relevant articles, analyzes them in terms of content relevance, information sentiment and...
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Competitive analysis of selected companies on the social network site Facebook
Ryčl, Jan ; Feige, Tomáš (advisor) ; Louda, Jan (referee)
Bachelor's thesis analyzes the success of marketing strategies of two companies on the social networking site Facebook using analytical tools. The theoretical part of the thesis deals with social media, social feedback and customer engagement. Then shows the marketing possibilities of Facebook and data analysis capabilities of Facebook Insights for evaluating the success of reaching customers. The practical part of the thesis deals with the competitive analysis of Facebook pages Xbox and PlayStation. The main goal is to determine which page appeals to their fans better and why it is so.
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