Original title: Marketingová komunikace společnosti PlayStation v České republice a na Slovensku
Translated title: Marketing Communication of PlayStation in the Czech Republic and Slovakia
Authors: Blecha, Šimon ; Průša, Přemysl (advisor) ; Švec, Kamil (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Keywords: communication; marketing; PlayStation; PR; videogames; videogaming consoles; videogaming industry; komunikace; marketing; PlayStation; PR; videoherní konzole; videoherní průmysl; videohry

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/107376

Permalink: http://www.nusl.cz/ntk/nusl-398013


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses