|
|
The body culture phenomenon in czech special interests magazines
Strouhalová, Iva ; Jirák, Jan (advisor) ; Macková, Veronika (referee)
Body culture represents a typical example of sociological phenomenon which has been a subject of mass commercialization for nearly several decades. At certain stage of this process, new magazines of special interest were been created with focus on a specific concept of the physical culture. Their content coverage ranged from fitness, strength training, bodybuilding, health lifestyle, to physical exercise in general. The diploma thesis "The body culture phenomenon in Czech special interests magazines" aims to survey an origin and evolution of such magazines in the Czech Republic and tries to shed light on how physical culture represented by increasing popularity of fitness activities among general public had been reflected in this segment of media production. While analyzing three Czech magazines, Svět kulturistiky, FITNESS and MUSCLE&FITNESS, the thesis examines how the mass popularization and commercialization of physical culture have affected a content structure of the magazines. The research focuses on selection of topics, target audience, use of language and graphic design. Qualitative content analysis will be used to study how the physical culture phenomenon is represented in selected magazines. The thesis also gives a brief insight into the history of bodybuilding and fitness movement in the...
|
|
| |
|
|
Economy of the football club FC Slovan Liberec
Kubelová, Dita ; Kotáb, Jiří (advisor) ; Eysseltová, Sylvie (referee)
The aim of this work is the economic situation of the football club FC Slovan Liberec, playing since 1993 Czech top league competition. Theoretical part will outline the issues, which in the practical part will be examined deeper. I will define the basic terms, relationships and formulas that were subsequently applied to a specific company. At first, the practical part will be devoted to traditional financial analysis, where the horizontal and vertical analysis will examine the assets and liabilities, and then I will focus on individual groups of the ratio indicators and always compare obtained results with selected league clubs. The next section will analyze the demand of the customers for the club's products - ie. attendance at the home matches. I examine whether the participation at the matches is in a relationship with the current success of the club and whether the day of the match actually affects the fans' attendance. In the final part of the thesis I will try to propose innovative solutions that would help the club to solve the identified problems.
|
guest ::
