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Spotřebitelské smlouvy uzavírané mimo obchodní prostory podnikatele
Milotová, Lucie
This bachelor thesis is focused on negotiation of contracts that are performed beyond business premises of the entrepreneur, specifically by the demonstration of events and by the doorstep selling. In the thesis there are described Consumer Protection Institutions, current legislation, information obligation, unfair commercial practices, advertisement, and possibility of withdrawing from the contract. Moreover there are also results of controls which are done by the Czech trade inspection every year. Furthermore in the thesis there is included evaluation of invitations that are sent by the sellers to costumers. There are also mentioned examples of contracts negotiated beyond from business premises of the entrepreneur, when sellers used unfair commercial practices. On this base there were created some recommendation, how to do business in this field.
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Preventive programs for the elderly people as a topic of social- education
KLEPÁČ, Ondřej
The thesis deals with preventive programs for the old people. The aim of the thesis is to explain how can preventive programs for old people develop social competences of old people. For old people is important to maintain self sufficiency and autonomy, because this affects their quality of life, which is important for their integrity. The old people can be at risk of social exclusion based on risk factors, such as retiring to retirement and related loneliness. Old people may become victims of violance or abuse. Therefore, it is important, that society can offer preventive programs to develop their social competences. The thesis shows some examples of selected preventive programs.
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Selected issues of consumer protection
VAŇÁSEK, Milan
The title of bachelor is Selected issues of consumer protection. The thesis is divided into two parts the theoretical and the practical part. The goal of the bachelor thesis is to analyse the consumer protection in the Czech Republic. The theoretical part describes basic concepts of consumer protection, the historical development of the consumer protection, consumer associations and EU rapid alert systems and presents Czech laws and new changes. The practical part is based on marketing research in the form of a survey. According to this research proposals on improvement are determined on this issue in order to provide higher consumer protection in the Czech Republic.
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Contemporary situation of the senior citizen consumer in the Czech Republic
Horáková, Johana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The purpose of this bachelor's thesis is to assess the current position of the Czech pensioners in society and especially their roles as consumers. It is divided into two chapters, which look at this issue from both theoretical and practical point of view. The first chapter starts with defining the term senior, followed by an outline of the current status of senior citizen as a member of society. Considering the main theme of the thesis there is also attention to focus on his economic position. The second part of the chapter is exclusively devoted to the subject of consumer protection with a focus on senior citizens consumers. It defines the basic reasons why they become victims of unfair business practices so often. The claims are then demonstrated by pensioners themselves in in-depth interviews. The final part of the chapter is devoted to the historical development of consumer protection laws, with an emphasis on changes made in the recent past. The second chapter consists of a questionnaire survey that the nature of the work requested and which significantly contributed to reflect the actual state of affairs.
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Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
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The Business Tactics Used by Businessmen During the Demonstration Events
PACALOVÁ, Aneta
The bachelor thesis deals with the problems of unfair commercial practices which are used by businessmen during the demonstration events on mentally or physically disabled individuals and seniors. The theoretical part of this work is focused on basic aspects of consumer's protection, consumer organisations and institutions providing advice and information. It deals with the actual course of the demonstrations and manipulative practices used by dealers. It also briefly informs of marketing research. In the practical part there is applied a questionnaire survey which finds the experience of seniors with demonstration events. The aim of the research is to summarize collected information that is complemented by measures designed to reduce the negative impacts of improper action on the elderly.
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The Financial Literacy of Senior Citizens
KOCANDOVÁ, Soňa
This bachelor thesis focuses on the elderly and their financial literacy. This thesis is divided into two main parts, theoretical and practical. The theoretical part defines actual knowledge about this theme and is divided into two chapters an introduction to issues about ageing and financial literacy. The author talks about seniors, demographic situation of ageing, forms of living, secured retirement in old age and financial literacy. The author also paid attention to presentations of products. The practical part includes the actual implementation of research and interpretation of the data is divided into four chapters. The first chapter is devoted to the work and objectives of the research questions. The aim is to map the awareness of seniors in the effective management of their finances. The author also set partial research questions and the main research question is whether seniors are aware of their financial security. The second chapter researches methodology, which includes a qualitative research method of semi-structured interviews. The interviews are divided into three fields. The first is introductory information, the second field is financial literacy and the last field is presentations of products. The research methodology also characterizes the surveyed group, which consists of ten respondents over sixty five years old and lives in the Trebon region. In the third and the most extensive chapter there are the results and data. The elderly mostly answered in a different way however in some ways they agreed. The last chapter evaluates results and draws the author´s opinion. It has been found out that respondents have diverse interests and hobbies in retirement and they participate in them very actively. The income of the respondents is satisfactory to those who live in a household of two members. The financial situation has been described as good as well as average. Fifty percent of the respondents have experience with credit and only two of them create the budgets. The last set of questions was about demonstrations of goods and majority of the respondents have some experience with them. The last chapter is the conclusion which summarizes the information obtained. The main research question is whether seniors are aware of their financial security and the results show that all respondents have an over view of their finances. The elderly people orientate themselves well in money matters and they can optimally manage their money. They are vigilant in connection with credit and loans. They rather save money and they say that they do not buy anything when they do not have money. It is good that they are informed and can thus better resist the pitfalls that exist in this world, whether we like it or not. This thesis might be useful in practice for the elderly who want to try to draw up the budget. It can make a contribution to higher awareness about dangers of presentations of products.
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Social Work with Seniors as Victims of Crime Theft and Deception
HOJDAROVÁ, Markéta
This bachelor?s thesis is focused on senior, as a victim of a theft crime and fraud and, in connection to the consequences of this problem, on social work. The theoretical part describes the age in general and its division, the changes that are age related and have an impact on the situation when senior becomes a frequent target of offenders then followed by theft crimes, scams and their forms, especially doorstep selling and promotional events, theoretical part also includes preventive measures related to fraud and theft, and in the consequences of crime, the social work with seniors as a victims of a crime is described here. The aim of this bachelor?s thesis is to identify the most common form of crime and fraud committed against seniors, then the awareness of seniors about the danger of theft and fraud and knowledge and following the preventive measures by the seniors. I stated the main research questions: What are the most common forms of theft crime and fraud committed against seniors? Are the seniors informed about possible dangers of theft? Are the seniors informed about possible dangers of fraud? What preventive measures are followed by seniors not to become a victim of theft crime? What preventive measures are followed by seniors not to become a victim of fraud? The partial research questions were assigned to main research questions that determine whether the seniors know the dangers of doorstep selling and promotional events, where the seniors feel the most vulnerable to fraud and theft, what preventive measures about theft and fraud they know and whether they follow the preventive measures. For the practical part of the thesis, the qualitative research was chosen whose. For gaining of the data, the asking method and technique of semi-controlled interview were used. The questions of semi-controlled interview are divided into four areas, where two areas are related to theft and fraud and related doorstep selling and promotional events and other two areas are related to preventive measures, always in connection to theft of fraud. The results are, for the first research question: What are the most common forms of theft crime and fraud committed against seniors? evaluated by secondary analysis of data and the rest of questions by method of capturing formulas (,,gestalts"). The results of this bachelor?s thesis showed, that the most common form of the theft crime committed against seniors, are the thefts directly in the flat of the senior, who is robbed even of their life savings right after allowing the stranger to go into the flat. It showed, that in relation to the most common form of fraud crime, the seniors are most frequently cheated when signing unfavourable contracts either during doorstep selling or promotional events. The promotional events are the hot topic of this year, as in the fight against this events, the documentary film ,,Šmejdi" was filmed, showing the seniors being cheated on them. The knowledge gained thanks to this bachelor?s thesis can be used as a basis for extension of information about the issue to seniors and also as a source of information for social workers working with seniors.
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Elderly people - population endangered by commercial abuse
KYLIŠOVÁ, Jitka
The work deals with the commercial exploitation of the elderly. It is summarized here and described commercial exploitation and unfair trade practices. Seniors are described from snapdragon potencial risk of commercial abuse. The work deals with possible social work with this risk group and the possibilities of the social worker. They try to summarize what the social worker can do to prevent and mitigate the effects of this negative phenomenon.
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Chosen problems of the consumer protection
KARLOVCOVÁ, Lucie
This thesis deals with chosen problems of consumer protection, particularly with the problem of the presentation events. The main goal is to understand a principle of presentation events and why it is so successful among senior citizens and also to ascertain the approach of state authorities and public opinion. The aim of this thesis is the overall analysis of the issues of the presentation events on basis of applicable methods especially to ascertain the knowledge of the Czech public of their consumer?s rights and the public opinion on presentation events and also to examine thoroughly process of the direct promotion including practices which are used to manipulate customers and consequently to suggest ideas leading to the possible enhancement of the current situation.
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