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Marketing and Data Protection
Kolandová, Kristýna ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
The goal of this Bachelorś Thesis is to introduce, describe and evaluate processes and stages in the development of legislation. This Bachelor Thesis focuses on the personal data protection in five thematic parts. First part is foreign relations, Participation of the Office in International cooperation and transfer of Personal Data Abroad. In the second part this Thesis describes Resolutions of the Spring Conference 2010 of the European Data Protection. The third part describes Data Protection in the relation to marketing. The fourth part represents the consequences of misuse of personal data and review of sanctions. The Fifth part represents practical knowledges. At the conclusion of this Bachelorś thesis is summary of the current problems and shortcomings of the International cooperation and benefits from International cooperation between countries.
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Ochrana osobních údajů ve zdravotnictví
Jeřábek, Jaroslav ; Toman, Prokop (advisor)
Tato práce se zabývá ochranou osobních údajů ve zdravotnictví. mapuje historii ochrany osobních údajů od jejího zakotvení v právním řádu, poté přechází k obecné platné právní úpravě. V hlavní části práce je rozebírána zdravotnická dokumentace, co je jejím obsahem a její možné formy a podoby. S příchodem informačních technologií se nebezpečí zneužití nepovolanou osobou zvyšuje, práce se proto zabývá případy, ve kterých mohou především orgány vykonávající státní zájem přistupovat do zdravotní dokumentace, a to i bez souhlasu pacienta. Také je rozebrána možnost pacienta a jeho příbuzných nahlížet a pořizovat kopie dokumentace. Je zde popsán národní zdravotnický informační systém a potenciál elektronické dokumentace. V praktické části autor provedl průzkum veřejného mínění v oblasti ochrany osobních údajů ve zdravotnictví, který slovně i graficky interpretuje.
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Legal protection of personal data.
Hálková, Kateřina ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
This work is concerned with the subject matter of personal data protection, especially often discussed questions such as access to personal data or their abuse. In the preamble I turn to staking out basic terms. I am going to clarify the key conception connected with personal data, with their protection and the scope and standing of The office for personal data protection. The second part treats the scope of banking, public health, employment and municipal activity and touches the conflict of personal data protection and their monitoring. I will take several points of view of The office for personal data protection into parts for better comprehension.
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Nurse and obligatory reticence
NĚMCOVÁ, Klára
This Bachelor Thesis deals with the duty of professional secrecy in the occupation of nurses, becoming acquainted with it and observing it in practice. In the theoretical part, I focused on various sources that the duty of secrecy is based on, who it concerns, exceptions from it and sanctions resulting from breaching it. Based on theoretical knowledge resulting from law, a number of ethical codes and other documents forming this duty, two questionnaires were compiled. The data obtained and processed from the questionnaire survey were used to verify the validity of three hypotheses defined. The objective of the essay was to point out the difference between theory and real life and to find out information about given matter.
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Forecast data protection and marketing
Řenčová, Eva ; Štědroň, Bohumír (advisor) ; Maštálka, Jiří (referee)
This bachelor thesis deals with the protection of personal data and forecast its future development. First pages clarify legal regulations related to the protection of personal data, at national and international levels. Another part deals with the basis terminology and responsibilities in the processing of personal data. Follow up information about The Office for Personal Data Protection of the Czech Republic and a description of the system of protection of personal data used in the European Union and in the international community APEC. Final pages are dedicated to the European Privacy and Data Protection Commissioner's Conference, which was held this year, and the resolutions issued by it.
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Marketing and protection of personal data
Koudelová, Eliška ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This work deals with the protection of personal data in marketing and explains the important terms relating to this issue. Main focus is on internet, the possibilities of personal data´s threat associated with its use and the emphasis on the protective equipment. The first part of work is characterized by the Act no. 101/2000 coll. on the protection of personal data and explamination of basic terms (personal data, data subjects, processor etc.). It does not miss the list of legislative provisions protecting personal data in the Czech Republic. The second part deals with the European Union´s legislative. The third part is shortly devoted to international marketing. The fourth part includes internet´s marketing and the possibilities of personal data´s threat. It also includes the practical examples of threat and the preventatives.
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Transfer of personal data abroad
Jeřábková, Helena ; Boháček, Martin (advisor) ; Wimrová, Hana (referee)
The purpose of the work is to evaluate the stage of development of the rules for tranfer of personal data for the European union to the third countries. First it gives necessary information regarding the protection of personal data in general including the key terms, basic principles and also the legal framework. The second part explains the legal mechanism of tranfer of personal data from EU abroad with the use of the term "adequate protection." Possible methods of such tranfer which are in compliance with the requirement of provision of the adequate protection to the protection ensured in the European Union are given. The third part concentrates on the development of the negotiations between the United States and the European Union about the transfer of personal data of air passengers and resulting legal arrangement. The work also describes current trends and provides possible future development of this sphere.
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