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Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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Design of E-commerce Implementation
Hadač, Michal ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
The main topic of my bachelor’s thesis is create the e-commerce project for Ekolux company. In this work I will focus on two main parts of bachelor´s thesis, which will be the design of e-commerce project interface and choosing and implementing the suitable open-source e-commerce system. I want to take all this things together and create the best solution for company. This would have a positive contribution for company earning and for a technology inovation inside the company.
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Design of E-commerce Implementation
Hadač, Michal ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
The main topic of my bachelor’s thesis is create the e-commerce project for Ekolux company. In this work I will focus on two main parts of bachelor´s thesis, which will be the design of e-commerce project interface and choosing and implementing the suitable open-source e-commerce system. I want to take all this things together and create the best solution for company. This would have a positive contribution for company earning and for a technology inovation inside the company.
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|
Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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