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System for Marketing Propagation of On-Line Sale Agenda
Drdla, Jiří ; Kreslíková, Jitka (referee) ; Hruška, Tomáš (advisor)
This paper describes the design of an information system for online sales. There is the problem definition in first chapter, then the requirements are defined and competitive software solutions are analyzed. In the next chapters, individual functions and their implementations are described in detail and result of the chapter is the design of information system.
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Chovane spotrebiteľa pri online nákupe potravín
Smrečková, Natália
The Diploma Thesis sought to generate proposals and recommendations for online food suppliers to help them boost their market success. Primary and secondary data were used to evaluate the features of buying behavior and the influence of the Covid-19 pandemic on online food shopping. According to primary research, 70% of respondents have prior experience with internet buying. Sixty percent of those remaining are in favor of using the service in the future. As a result of addressing this issue, segments have been defined for which communication strategies for online food sellers have been devised.
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E-commerce development study and future expectations in Albania
Buçpapaj, Etla ; Pavlíček, Antonín (advisor) ; Böhmová, Lucie (referee)
The aim of this master thesis is to analyze the local Albanian market of e-commerce and to determine the customer behavior of Albanians toward local e-commerce providers. Several studies have been conducted for developed countries. However, there is a research gap in the same studies regarding the developing countries. That is the reason why this thesis considers one of the smallest and on continues developing countries of Europe: Albania. In a fast growing globalized world where the internet is a leading engine, e-commerce is a must for businesses that want to compete and retain customers. Local businesses struggle every day to survive and to have profit in an economy which is globally oriented, and the movement of goods is easier than ever. A questionnaire was designed online using Google form and was distributed online via a social network as the target respondents are online customers. There were 300 relevant answers received from 19-25 March 2017. There is also included a case study in this thesis, analyzing one of the biggest local e-commerce providers in Albania which offers B2C and B2B sales. The results of the questionnaire and the case study show that the customer behavior is influenced by various factors: lack of trust, national culture, online shopping experience, exposure to the internet, infrastructure, family, marketing, etc.
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System for Marketing Propagation of On-Line Sale Agenda
Drdla, Jiří ; Kreslíková, Jitka (referee) ; Hruška, Tomáš (advisor)
This paper describes the design of an information system for online sales. There is the problem definition in first chapter, then the requirements are defined and competitive software solutions are analyzed. In the next chapters, individual functions and their implementations are described in detail and result of the chapter is the design of information system.
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Influence of technologies on the music industry in terms of music distribution
Labská, Julie ; Sigmund, Tomáš (advisor) ; Šťástka, Vladimír (referee)
Diploma thesis deals with the influence of technologies on the music industry in terms of music distribution. In the first part the two major issues are discussed for deeper understanding of the topic. The change of perception and creation of music over certain period of time and the development of technologies related to music in historical context. Following chapters are mainly focused on current technologies, digitalization and the internet, and global turnovers which have had impact on distribution of music as a consequence of technological spread. In addition to this, the issue of legal aspects related to sharing and downloading music via internet is described. The strategies have been created and adopted by the music industry representatives as a response to the situation of increasing intensity of infringing copyright law by unauthorized sharing and decreasing number of physical media sales. The goal of these strategies has been aimed at support expansion of online music services and raising of public copyright awareness. The work analyses and assesses above mentioned strategies and estimates the possible future development of music industry. Assumptions are created on the basis of historical background and current situation. The partial objective is to evaluate whether the sales of physical media have future as a main source of income for music industry or not.
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Comparison of Online Sales of Selected Products
Součková, Pavla ; Sedláček, Jiří (advisor) ; Pakosta, Jaroslav (referee)
The first part is focused on internet sales and its specifics and benefits in business. There are summarized advantages and disadvantages of Internet marketing for online sales. In the second chapter there are analysed statistical data of the development of online sales. It is focused in detail on the development in the Czech Republic. In the main part there are compared online product sales in selected eshops in relation to the statistical outputs. Detailed comparison of sortiment and prices of sales is realized on example of LED televisions. Furthermore there are compared delivery and payment terms and other benefits offered by each eshop.
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Analysis of the discount server type Groupon.com
Nedvídek, Daniel ; Svoboda, Miroslav (advisor) ; Dudáková, Tereza (referee)
My work is focused on selling the goods and services via sale servers such as Groupon.com, which is a new brand on the Internet in the Czech Republic. This work consists of the main idea description on which "the selling model" is based on, its origin, development and the other possible alternatives of selling. I tried to find out the reasons why this kind of selling is so popular from customers', sellers' and negotiators' aspects. I used a model that helps me to explain the relation between the number of sold products and selected parameters. The model is based on the dates which have already been finished on the Czech sale servers. Furthermore there are all the results of my questionnaires filled by sellers and customers as well.
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