National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
Statistical Analysis of Social Network Users' Behavior from Advertising and Marketing Points of View
Pavlík, Marcel ; Doubravský,, Karel (referee) ; Kropáč, Jiří (advisor)
The subject of this bachelor‘s thesis is the statistical analysis of social network users’ behaviour in terms of advertising and marketing activities. The first part of the thesis deals with the theoretical basis of social networks, sociological research and statistics. The second part deals with practicality, both sociological response and creating an online questionnaire, as well as statistical processing of collected data, including relevant findings and conclusions.
Impact of the Covid - 19 pandemic on Czech Social Security Administration
MACHÁČKOVÁ, Karolína
Bakalářská práce se zabývá činností České správy sociální zabezpečení (dále ČSSZ) v době pandemie covid-19, konkrétně Okresní správou sociálního zabezpečení České Budějovice a přibližuje její fungování. Cílem práce je zhodnotit a poodkrýt dopady pandemie covid-19 na činnost této správy. Dále se práce zabývá spokojeností klientů a jejich povědomím o produktech a službách. Práce také zkoumá klientskou komunikace s ČSSZ v době pandemie. Nejpodstatnější metodou zkoumání bylo dotazníkové šetření formou online dotazníku. Hlavními výsledky tohoto výzkumu je zjištění, že velmi málo klientů zná online službu ePortál a někteří nemají ani povědomí o činnosti ČSSZ. Dalším hlavním zjištěním je, že respondenti si přejí více úředních dní, konkrétně alespoň tři dny a také preferují elektronickou komunikaci (v různých podobách) s ČSSZ. Na základě těchto zjištění jsou navrhnutá konkrétní opatření pro zlepšení stávající či budoucí situace. Práce se opírá především o nejaktuálnější data, a tou je Zpráva o činnosti ČSSZ 2021.
Graphical Modifications of Response Options in online Questionnaire
Terchová, Petra ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
This thesis deals with an issue of how can graphical modifications of response options in online questionnaire influence the respondents' answers. Online questionnaire as a data collection method offers a wide range of visual adjustments. Therefore, it is necessary for the graphical format to be treated with caution, because it can produce significant differences in respondents' answers. The goal of this thesis is to find out, with the help of two versions of online questionnaire that differ in the graphical format of response options, whether and what differences in answers these modifications produce. The attention is also payed to the response time differences. Together there are eleven modifications tested, each of them is represented twice. The analysis shows that the differences in graphical format of response options do influence the answers; there were 7 of 11 hypotheses confirmed. One of the surprising findings is that in the case of comparing the format of check boxes and the format of writing answers into text boxes, respondents answered with a maximum number of allowed answers in both version. This type of result was not expected in the case of the "writing into text boxes" format. Other findings show that some modifications influence more women than men, for example the use of a...
Statistical Analysis of Social Network Users' Behavior from Advertising and Marketing Points of View
Pavlík, Marcel ; Doubravský,, Karel (referee) ; Kropáč, Jiří (advisor)
The subject of this bachelor‘s thesis is the statistical analysis of social network users’ behaviour in terms of advertising and marketing activities. The first part of the thesis deals with the theoretical basis of social networks, sociological research and statistics. The second part deals with practicality, both sociological response and creating an online questionnaire, as well as statistical processing of collected data, including relevant findings and conclusions.
Marketing Utilization in Company Management
Doubrava, Tomáš ; Heinz, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of diploma thesis is an analysis of HR marketing focusing on university students using the example of selected company. The theoretical part deals with an explanation of general terms continuing to concrete description of used analysis. Analyses in the practical part are followed by recommendation to improve the current situation of HR marketing focused on university students in selected company.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.