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Baťa Department Stores in Prague
Dorňáková, Adéla ; Biegel, Richard (advisor) ; Lahoda, Vojtěch (referee)
Baťa department stores are very numerous collection of building coming from the twenties and the thirties of the twentieth century and in many towns They represented the first apperance in modern architecture into historical centres. This study was reduced to eight buidings which were created in Prague. On one hand there are well- known department stores on Wenceslas Square or in Celetná street, on the other hand there are almost unknown buildings whose original function was forgotten. Research of primary sources and literature has allowed detailed presentation of particular buildings, their architectural history and changes which the department store had to undergo. Detailed descriptions have been used for reciprocal comparison and their inclusion into overall production of Baťa departments stores. At the same time the choice of Prague has permitted comparison with other department stores. Key words Department store, Baťa, Prague, Baťa architecture, architecture of the 20th centrury, functionalism, Old Town of Prague, New Town of Prague, Vysočany, Nusle, Libeň, Vršovice, Žižkov, Letná
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"Centrum" Department Store in Brno
Horká, Lenka ; Keith, Petr (referee) ; Vojtová, Lea (advisor)
The Thesis solves reconstruction and completion of the building of „CENTRUM“ Department Store in Brno. It is an unfinished skyscraper designed by Vladimír Karfík. The Thesis gives a proposal of the reconstruction of the building, extensions and annexes, new functional use (areas for sale and for rent, restaurant and hotel) and proposal for the peripheral jacketing solution. There was an aim to generate such a design, which would refer to the original building from thirtieth of the 20th century, which would follow up with the idea of a skyscraper located in the centre of Brno and whose functional utilization would suit to the current needs.
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"Centrum" Department Store in Brno
Dvořáková, Zuzana ; Sznapková, Radka (referee) ; Vojtová, Lea (advisor)
The subject of the thesis is an architectural study of the reconstruction and extension of the "Centrum" department store in Brno. It is a dominant building designed by the famous czech architect Vladimir Karfík, which is located at the Urban Conservation Area Brno. Object wasn´t realized with the full extent of the original proposal, so in the project is planned a completion of it. The new solution respects the historical quality of Urban Conservation Area Brno with a concurrent view of the location on the lucrative land in the city center. The architectural concept is based on a return to the original idea of the architect and the addition of my own creative contribution within the extension of the new floors. Draft of the extension is intended so that the individual parts of an object communicate with each other, but they are easily recognizable as well. This idea was filled by both parts linked together visually by horizontal lines and ripple, which is used on balconies of the extension and behind the facade of the current building by shielding walls. However it is emphasized the contrast between an enclosed mass and a free-flowing space. The existing part of the building is used especialy as a leasable area of trade and services. On the upper floors there are areas of administration. Furthermore, there will be a restaurant and cafe with exhibition galleries and apartments are designed on the new added floors. The building is adapted to use by person with limited mobility. Newly added uses in the object will increase the attractiveness of the building and its surroundings.
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"Centrum" Department Store in Brno
Hanychová, Hana ; Sznapková, Radka (referee) ; Vojtová, Lea (advisor)
The subject of the diploma thesis is the architectural study of the reconstruction and extension of the department store “Centrum“ by an architect Vladimír Karfík, which is situated between the Jánská and Kobližná streets in Brno. This object should have been the highest building in the whole of Europe at its time, but due to the problems, which occurred during the construction, finally only eight storeys out of the original twenty eight were realized. The new object will be a fifteen storey building. Original eight ground floors, from which the last two were subsided, is aligned to a seven storey whole in a new design, and on this unit there is the extension of eight shorter floors, which are on the south side retreating and which are converging to one point like an unfolding fan in the direction to a new extension block with communication and installation cores in the western part. This creates the southern facade of small terraces, and an architectural expression from the perspective of pedestrians acts dynamically and less mighty. The functional utilization is combined, there is a passage with shops, two cafés, services, administration, and on the last floors there is housing. From an architectural point of view the building fits into the structure of urban conservation and the height does not exceed the spires of the church.
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Reinforced concrete structure
Zdražilová, Pavlína ; Matušíková, Anna (referee) ; Šulák, Pavel (advisor)
This bachelor thesis deals with design and assessment of chosen parts of load-bearing reinforced concrete cast-in-place structure of a department store. The aim of this thesis is to design and assess the reinforced concrete structure of a slab above first floor and one column. Scia Engineer 14 computational software was chosen to model the structure and to obtain the international forces. The structure is designed according to ČSN EN.
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The implementation phase of gross upper structure of a department store
Jahodová, Martina ; Štěrba, Martin (referee) ; Venkrbec, Václav (advisor)
This bachelor’s thesis comprises realization of a technical construction phase of the upper department store in Valašské Meziříčí. Thesis contents of a technological procedure of installing a load-bearing construction and roofing of the building, a construction site technical report, a concept of mechanical assemblies, an inspection and test plan, a statement of measures, a bill of quantities, a timetable, an occupational safety and environmental protection.
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CONSTRUCTION OF A DEPARTMENT STORE IN MLADÁ BOLESAV - SOLUTION OF GROSS SUBSTRUCTURE
Škopík, Michal ; Liška, Pavel (referee) ; Novotný, Michal (advisor)
This bachelor's thesis deals with solution of gross substructure a department store in Mladá Boleslav. In this thesis is solved a technological specification for implementation of earthworks and implementation of foundations and vertical supporting constructions of gross substructure. More specifically deals with traffic situation around building, time schedule of works, proposal of machine assemblies, ensuring qualitative requirements, safety at work and budget. This thesis is very interesting about solution of construction organization, because this construction is in the middle of housing estate. The basis for this thesis was a drawing documentation for realization of this construction.
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Reinforced concrete frame construction
Duda, Tomáš ; Strnad,, Jiří (referee) ; Koláček, Jan (advisor)
The bachelor’s thesis describes the design and assessment of the load-bearing part of the reinforced concrete structure of the department store – the frame. Respectively design and assessment of individual structural elements of the this frame at ultimate limit states. This is a rung frame R1, column S1, footings P1 and floor plate D1 above the first floor of this building.
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Event marketing
Pham, Quynh Trang ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group. Furthermore, this thesis is focused on Event Marketing as a modern communication tool and its significance in dynamic competitions that the firms are experiencing nowadays. The whole thesis is divided into two parts. The first part theoretically characterizes Event Marketing. It describes its integration to the communication mix and its planning and designing process. The second part deals with practical solutions of the particular issue with a help of Event Marketing. It includes the analysis of the issue, my own event plan and recommended methods of evaluation of the success of the proposed action.
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Analysis of department store Kotva
Marvanová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis contains basic informations about OD Kotva, its status on the market and of course its history. The main part deals with the description and evaluation of the shopping atmosphere of this department store. In the next chapters is the description of services and process layout.
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