|
|
Optimization and Communication of the Product of the Chosen Shopping Center
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Chlebovský, Vít (advisor)
The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .
|
|
|
Emergency Plan for a Shopping Centre for the Protection of Persons Against Deliberately Set Traps Involving Explosive Devices of Hazardous Chemical Substances
Venclovský, Filip ; Kirsch, Libor (referee) ; Mika, Otakar Jiří (advisor)
This theses is speaking about the posibilities of commit a terrorist action through the agency of the dangerous chemical substances or explosive devices in the Czech Republics shopping centers. Teoretical part wants to give an informations about legislative base of this dilema, characteristic of the shopping centers, characteristic of the disposable resources to the perpetration the terrorist action and the instruments for the solution of theses expectional events. The unique survey is base of practical parts. The survey was carry out to the fading out the best possibilities to commit a terrorist action. More than twenty experts were the respondents. The another parts of the practical part are the descriptions of the scenarios of the terrorist action, suggestions to the protection of the persons in the shopping center and the crisis plan for the shopping center to the solution of the expectional event which is describe in this theses.
|
|
|
Department store Mohelnice - construction technological project
Sovová, Romana ; Zálešák, Vít (referee) ; Biely, Boris (advisor)
The diploma thesis deals with construction technological project of department store in Mohelnice town – hypermarket Kaufland. It compiles in detail the most optimal proposal of technological construction process, working machinery, traffic proposal for transport, construction site equipment, schedule of work, inspection and test plan, safety of work, environment, and finally costing including bill of quantities etc. The thesis deals specifically main building object SO04, object of hypermarket, which is consisted of prefabricated reinforced concrete skeleton of single-storey building. I focus primarily on realization of gross building.
|
|
|
New town hall for the district Brno-North
Indruchová, Petra ; Šupler, Libor (referee) ; Jura, Pavel (advisor)
The subject of this diploma thesis is a project of a new town hall for the district of Brno - sever. Current town hall is situated in the inconvenient building on the Bratislavská street and few decentralised offices are located in separate places. The project should solve current problems as well as to follow current trends in contemporary town hall design. Town halls of these days must cover many functions, not only the accommodation of local government, but also to be the actual centre of the town - the centre of culture, economy and services. The new town hall building is located on corner plot of land in the compound of old Brno Černá Pole barracks. The building provides leasable commercial units as well as office space for the municipal government.
|
|
|
Multifunctional building Malá Amerika
Jašková, Tereza ; Muroň, Ivo (referee) ; Ležatka, Lukáš (advisor)
This bachelor work follows up on an architectural atelier project made in the winter semester of the third year of the bachelor program. The goal of this project is a plan of a new multifunctional building in the city part of Brno-Střed. The site is located on the corner of Nové Sady, Nádražní and Hybešova. There are Malá Amerika and Titanium buildings nearby. The new building respects the urban concept, and the new structures match the height of the already present buildings. The multifunctional building consists of three aboveground parts each of which has its own public services. The corner building serves as a shopping mall with administrative offices. The building next to the Titanium is used for its showrooms and administrative part and the last and lowest building houses a café with a multifunctional space and a library. The whole site is conjoined by its underground parking lot which is accessible through entrances on the north-west and north-east sides. The shape of the building copies the intersection and creates an imaginary rampart, which also creates a square between the structures of Malá Amerika and the multifunctional building. The stalls of these structures are made from concrete arches reminiscent of a historical viaduct, which used to be situated here. The upper floors are covered with cladding made from bricks. The building worked on has an atrium which provides more daylight to otherwise very deep floor layouts. The main goal was to create a pleasant and habitable space in this part of the city.
|
|
|
Sanitation installation and gas installations in the shopping and entertainment center
Vajda, Matouš ; Wierzbická, Helena (referee) ; Vrána, Jakub (advisor)
The master thesis is focused on the design of sanitary technical and gas pipeline installation in a shopping and entertainment center with four above-ground and one underground floor. The theoretical part deals with the use of rainwater, management of rainwater and options for disposing of rainwater on the investor's property. The calculation and design part deals with the specific design of sewerage, water and gas pipelines in the shopping and entertainment center in the selected variant and their connection to technical equipment networks.
|
|
|
Preferences of urban teenagers' leisure time spending: microculture of ?mall junkies? in the space of shopping mall
Radová, Lucie ; Šiftová, Jana (advisor) ; Fialová, Dana (referee)
This thesis focuses on leisure time activities and places, which are prefered by urban teenagers for spending their leisure time. My first objective is to focus on a new trend in the sphere of spending leisure time of contemporary teenagers, thereby the passive leisure time spending in large shopping malls. Nowadays shopping malls are very fashionable places for realization of leisure time activities, not only among youth. Teenagers play the pivotal role in my work, because this group of population predestines - to a certain degree - the future evolution in a society. The main aim is to understand why teenagers spend their leisure time this way and find out, what leads them to the passivity in realization of their leisure time activities. What brings them this way of spending their leisure time and what is specific for the space of shopping mall, where they spend their leisure time. I want to understand spatial aspects of using in this micro-space of shopping mall and as well as I want to recognize the role of wider social context. I selected two shopping malls in Prague for my research: Centrum Chodov and Palác Flora. Questionnaire survey, participant observation and in-depth interviews were realized. These malls are not selected randomly, but on the basis of the field research, which preceded to...
|
|
|
Reinforced concrete flat
Marčanová, Martina ; Švaříčková, Ivana (referee) ; Požár, Michal (advisor)
The aim of the bachelor thesis is to design selected structures of the multi-storey department store. The supporting structure is a cast in place reinforced concrete frame. A reinforced concrete flat above the lowest floors, an inner column, a foundation pad and a prefabricated reinforced concrete staircase were selected for the work.
|
|
|
Optimization and Communication of the Product of the Chosen Shopping Center
Brabec, Lukáš ; Svoboda, Pavel (referee) ; Chlebovský, Vít (advisor)
The Diploma Thesis is focused on the problematic of the optimization and consecutive communication of the mobile application which is developed by one Prague shopping center for its needs. For that I will use suitable communication mix based on current experience since the launch of the app which was in September 2017. The communication of the application itself to all interest groups in managed by marketing agency in cooperation with marketing management of the certain shopping center. Though it seems on the first sight that it is mainly B-2-B market, main interest focus is on the final customer satisfaction and that is B-2-C market. There is a detailed analysis of the Prague shopping centers market with emphasis on another mobile applications of the same purpose made in the Thesis. Then there are the steps how to make the marketing communication of the application more effective a so make the awareness of the application better suggested from the results of the analytical part .
|
|
|
Trade House in Brno
Serbousková, Kateřina ; Sýkora, Karel (referee) ; Barnat, Jan (advisor)
The final thesis deals with the design of the steel loadbearing structure of the shopping center situated in Brno. The built-up floor area is 1973 m2 (L-shaped ground plan with dimensions 48 m x 50 m). The construction consists of three parts. Building A has four above-ground floors and reaches a height of 25.5 m. The steel structure of mono-pitched roof is designed in two options. Both options consist of full-length purlins and truss girders. Building B is a single-storey building with a mono-pitched roof top reaching 8.1 m high. Building C is three-storey with a flat roof. The first floor has a construction height of 4.5 m and the remaining two floors reach height of 3.6 m, which coincide with building A. The steel structure is made of steel-concrete composite ceilings and pin-supported columns. In the case of bracings, pressure was eliminated by means of non-linearities.The work includes proposal, assessment of the supporting structure and calculation of the directional details. Internal forces were determined based on a static analysis in the SCIA Engineer calculation program.
|
guest ::
