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Main principles in creation of packaging design
Tsitova, Darya ; Dědic, Filip (advisor) ; Phung, Hyu Nghia (referee)
This thesis is focused on study of the main principles in creation of packaging design. The theoretical part is dealt with the concept of packaging design in the selective segment of speciality coffee and graphic design principles that can be applied to this packaging. The practical part these principles are studied to redesign graphic identity for the package design of the selective brand of speciality coffee. One section of the practical part is also the analysis of the state of concrete packaging on the Prague market in the given segment.
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Designing a packaging design for paper products of a stationery company
Hábová, Anna ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis is about connecting packaging design with corporate identity. It describes the process of creating with an emphasis on connection between visual side and brand image. The theoretical part puts this theme into broader context, but simultaneously describes basic concepts related to corporate identity, packaging design and positioning. It tackles the general process of designing packaging for a brand on its brand positioning. In the practical part the options on how to design packaging connected with brand positioning are being discussed. There is also an example of the process of designing a packaging for a stationery company.
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Vliv barev na nákupní rozhodování spotřebitele
Dreslerová, Nikola
The aim of this thesis is to suggest a methodics for using colors in marketing and this methodics demonstrate in practice on the specific products of graphic design. To obtain information is used questionnaire investigation. For further determine behaviour of people, their opinions and attitudes is with the part of the respon-dents completed the questionnaire personally with the space for discussion. The results are statistically and graphically analyzed. The attention of the work itself is devoted to the presentation of the marketing research results and to the proposals of methodics for using colors. This methodics is applied to specific products of graphic design.
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