|
|
Utilization of ICT in inspection work of CSI regional inspectorates' employees
Egertová, Jana ; Svoboda, Petr (advisor) ; Lisnerová, Romana (referee)
The aim of thesis is to map information and communication technologies used in regional inspectorates of the Czech School Inspectorate and to find out, whether information and communication technologies have changed the activities of regional inspectorates staff to any extent during a certain period of time. The theoretical section summarizes theoretical findings concerning fundamental terms in the field of information and communication technologies. Other part is dedicated to the characteristics, activities and organizational structure of the Czech School Inspectorate as well as to the utilization of ICT technologies by inspectorates staff before 2006 and after this period of time. The research section presents an analysis of the research outcomes based on a questionnaire survey conducted among those inspectors and auditors who have been working for the CSI since 2006 until present. The survey is complemented by a structured interview with regional inspectorate directors. The final section summarizes the research outcomes and formulates suggestions for quality improvements in utilization of information and communication technologies in inspection work in the form of recommendations for management of the inspectorates. KEYWORDS: Czech School Inspectorate, information and communication technology,...
|
|
|
Marketing strategy of the company HPhobby s.r.o.
Tegzová, Milena ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This thesis deals with the marketing strategy of the company HPhobby s.r.o., which is realising its activities only through the online store www.hphobby.cz. The aim is to analyze the company and its competitors and apply this data to marketing strategy focused on Internet marketing tools. The first chapter deals with the analysis of the company and its competitors, for this chapter the SWOT, PEST analysis and BCG matrix are used. The second chapter concerns the segmentation of the consumer, for this MML-TGI ČR data, Czech statistical office data, questionnaire and internal company data are used. The third chapter deals with the marketing strategy, where I define marketing objectives of the company. Another part of this chapter deals with the marketing mix, including budget, monitoring and evaluation of the company.
|
guest ::
