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Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
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Fenomén scarcity a FoMo a jejich percepce generací Y
Bazala, Štěpán
Bazala, Š. Fenomén scarcity a FoMo a jejich percepce generací Y. Brno: Mendelova univerzita v Brně, 2018. This bachelor's thesis includes the phenomenon of scarcity and FoMo marketing and their perception in generation Y. Through eye tracking and subsequent managed interviews, bachelor's thesis perceives selected marketing tools and their impact on consumer's final decision when they are shopping online. Based on the results identified by both of mentioned methods are given recommendations for the use of these tools in the development of marketing strategies in the internet environment for Y generation.
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Factors that influence e-shopping in the Ghanaian grocery market
Larbi, Prince
ABSTRACT Larbi Prince “Factors that influence e-shopping in the Ghanaian grocery market”. Bachelor Thesis. Mendel University in Brno, Brno 2019. This thesis investigates about online grocery shopping in Ghana, its objective is to discover how most Ghanaians buy groceries, the popularity and perception of online grocery shopping and its current state in Ghana. Qualitative and Quantitative data were used in this thesis, A questionnaire survey (n=220) and interviews were also conducted. Topics like E-commerce and Consumer Behavior were also analyzed in this thesis. Questionnaire surveys and interviews were conducted to ascertain the views of Ghanaians on online Grocery Shopping. A bad address system and poor road networks were some concerns raised by online grocery shopping managers in Ghana. Some respondents of the questionnaire survey in Ghana also raised the point that they could not bargain for the prices of groceries when buying online but they could bargain for better prices of groceries in the markets.
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Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
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Shopping behavior of Internet users with a focus on the Czech and German Market
Chorvátová, Lucie ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The thesis focuses on the purchasing behaviour of the Czech and German Internet users. Based on the primary survey and analysis of secondary sources as well as data from the Google Consumer Barometer about Czech and Germany Internet users, it identifies the similarities and differences in shopping behaviour among Czech and German Internet users. Based on the findings, the thesis provides recommendations for the Czech and German traders and the businesses considering expansion to one of these markets. It advises how they can respond most effectively to their customer needs.
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Process of creating an online store SME
Rychtová, Magdaléna ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
This bachelor's thesis focuses on creating an online shop for Stavební firma JAVOS,s.r.o. In the first part are defined theoretical concepts and requirements of the e-shop, its promotion and legislation. The second part describes the current state of business websites.Then it also describes everything important at the websites required by owner. The most focuses in the selection of an appropriate technical solutions in the online shop.Specifically compares a three systems allowing rental trade for a monthly fee or free.
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The analysis of the specialized e-shop
JAROŠ, Dalibor
This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.
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Consumer protection in internet environment
Veselá, Lucie ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee)
The thesis deals with the protection of a consumer when shopping online, both areas of the Czech Republic and the European Union are covered. In the first part of my thesis I focus on the internet and online shopping. In the second part I concentrate on the legal environment of the Czech Republic, in detail I describe the relation between the consumer and the enterpreneur from a draft contract to sales returns. In the European Union part the ways how the EU protects consumers are described and the main attention is given to the most important directives that concern the online shopping. I tried to compare them with their implementation into the Czech legal system. In the last part of my thesis I tried to illustrate the possibilities and prospects of online shopping as well as of consumer protection in this particular environment.
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