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Loyalty systems in food retail
SYMOVONYK, Nadiya
This bachelor thesis is focused on loyalty systems in food retail on Czech consumer market. At the times of data driven world, many food retailers implement loyalty systems as support of sales in order to increase their profit. Due to the high returns on the investment, including the data knowledge about the consumer. When taken from the consumers' point of view, they are driven by a favourable deal, which is the key factor in consumers' decision making. Therefore, the goal of this paper is to assess the evaluation of perception and stand of consumers in age group 18-29 years old. Practical part of this paper is conducted based upon a survey, from which action steps are suggested for the retailers.
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Analýza faktorů ovlivňujících chování spotřebitelů na trhu piva
Kasárník, Tomáš
KASÁRNÍK, T. Analysis of factors influencing consumer behavior on the beer market. Thesis. Brno: FRRMS MENDELU, 2019 This thesis deals with factors that influence consumer behaviour on the beer market in the Czech Republic. The aim of this thesis was to identify these factors. Factors influencing consumers when choosing restaurants for beer consumption were also identified. Current trends in this market and consumer preferences were also presented. The survey included a questionnaire survey, which was attended by 408 respondents.
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Aplication of behavioral psychology in marketing focusing price stimuli
Ptáčková, Marta ; Hofmannová, Jitka (advisor) ; Vranka, Marek (referee)
Price is a part of the marketing mix and plays an important role in decision making process of a consumer. The dissertation's main aim is to examine what lies behind shopping decisions. The text is divided in two parts. The first part summarizes findings of different authors on how the shopping decision is being made and how important emotions are to make a shopping decision. Since stories are not emotionally neutral, it also analyses the impact of storytelling on price people are willing to pay and if this price has an effect on perception of quality. The second part comprises the author's own research. Six in-depth interviews were conducted to put the previous findings into context and to gain a new perspective on the topic.
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Determinants of Customer Satisfaction in Shopping Behavior
Joukl, Jiří ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Telefonica Czech a. s.
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Determinants of Customer Satisfaction in Shopping Behavior
Zeman, Matěj ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Vodafone Czech Republic a. s.
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