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Vliv nákupního prostředí v prodejnách second hand na rozhodování spotřebitele
Krulová, Petra
The diploma thesis deals with the identification of the important factors of the shopping environment that influence the consumers during their purchase. In the theoretical part, literature in relation with the retail, merchandising and shop-ping environment is discussed. To obtain the data, an industry analysis in the Czech Republic and a mystery shopping in the selected second hand shops were executed. A quantitative survey was supplemented by a qualitative survey that was processed in a form of controlled interviews. The results from the acquired data were used as recommendations for the second hand shops owners and a concrete plan including changes in a calculation has been developed for Bellitex s.r.o.
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Vliv nákupního prostředí při pořizování spodního prádla
Krňávková, Barbora
The diploma thesis deals with an issue of shopping environment in the shops with lingerie. The main task of the thesis is to propose marketing measures which will help to create a suitable environment in the lingerie´s shops and to make the whole purchasing process easier for buyers and sellers as well. The thesis is focused on identifying the factors, emotions and feelings that affect´s and influence the customer during the purchasing process. It deals also with determining the impact of individual elements on the customer of shopping environment of the lingerie´s shops. Qualitative and quantitative research was used by utilizing in-depth interviews with potential customers (n = 31) and questionnaire survey (n = 326). Mystery shopping (n = 10) was performed as a complement to the research. Research results shows´ that customers are most affected by shop staff and the biggest problem during shopping is trying lingerie.
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Vliv nákupního prostředí prodejen s potravinami na zákazníky v seniorském věku
Rečičárová, Denisa
The main goal of this diploma thesis is to evaluate the shopping environment of the grocery stores with respect to the needs of older consumers and to propose measures that will lead to greater seniors´ satisfaction when food shopping. The thesis describes factors that are important for the older consumers when choosing a grocery store and other matters that are related to the purchase. For the purpose of the thesis quantitative research through questionnaire survey (n = 229) was conducted. The questionnaire survey was supplemented with in-depth interviews with seniors (n = 40) and retailers (n = 2) and observation in grocery stores. The data were being collected in March and April 2017. The recommendations focused mainly on improving services and comfort for seniors when food shopping.
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Faktory určující oblíbenost prodejny u zákazníka
Dudíková, Eva
This master thesis deals with the factors that influence a customer in a store and can affect its subsequent levels of popularity amongst consumers. It explores the psychology and behaviour of a customer and the individual elements that affect them in and outside of the store. The aim of this work is to make general recommendations for stores; what should they focus on and what should their attention be directed towards in order to make their stores popular among customers. In order to achieve this goal a qualitative survey was undertaken using in-depth interviews amongst 48 customers and 10 managers of stores. Additionally, a quantitative survey was undertaken through questionnaires sampling 468 customers.
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Trojrozměrné modely v merchandisingu
Novosadová, Hana
The Diploma thesis deals with retail, merchandising and visual merchandising. The thesis focuses on every element that forms shopping environment and creates pleasant shopping atmosphere for the customers. The practical part tries to show a way how to make a decision about lighting a store. Models of different shops are made in 3D graphics with different lighting setting and a quality research shows which of them would the customers prefer the most.
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The Buying atmosphere in the chosen retail unit
GRYCZOVÁ, Zuzana
The main point of this thesis will analyze individual elements of the schopping environment in selected retail unit, which will supermarket Terno České Budějovice. In addition to this research, this thesis will also focus on customer's feelings about the schooping environment and how specific elements operate. After learning these facts on the basis of the survey will then supplemented some suggestions to improve such elements, which will be most dissatisfied from customers.
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Analysis of purchasing conditions of stores HUDYsport and Rock Point
Šormová, Alena ; Chylíková, Hana (advisor) ; Vašek, Otakar (referee)
This bachelor thesis analyzes the purchasing conditions of outdoor stores HUDYsport and Rock Point. The first chapter is theoretical base and defines the shopping environment and all elements of purchasing conditions. The second chapter describes both companies, especially their range of goods and their customer service. Finally the last chapter analyzes the purchasing conditions in both stores and judge them in two ways - subjective evaluation and marketing research.
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Analysis of costumer's satisfaction with a retail store
VYŽRALOVÁ, Zuzana
The aim of the bachelor´s work is to assess customer satisfaction of a retail shop unit with its shopping atmosphere and the whole purchase as well. This assessment is related to the recent building adjustments and alterations. Evaluation of customer satisfaction was based on a questionnaire survey. After finding deficiencies in the sales unit resulting, from the survey, was created draft measures.
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Analysis of costumer's satisfaction with a retail store
BRATHOVÁ, Jaroslava
As main target was to find the rate of customer{\crq}s satisfaction of chosen retail unit with purchasing atmosphere of unit and also the completely purchase. To propose the corrective actions for improvement. Any information obtained by asking and personal observation in store. Consequently, the data were processed and evaluated.
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