|
|
Physical efficiency firemen (men) and possibilities her development (České Budějovice).
BOUBAL, Vojtěch
This work is engaged in history of Fire-fighting rescue and it´s questions. The important task is also to examine current set of tests using for testing fitness of Fire-fighting rescuers. For practical investigation were selectet by lot ten Fire-figting rescuers from Fire-figting rescue of South Bohemia district. There were confronted their items up in specialized tests for testing their fitness during five years. There were proposed important changes and some supplements for current testing fitness of Fire-fighting rescuers.
|
|
|
The Aspects of the Influence to Acquire Job of the Men and the Women in the Czech Republic
DVOŘÁKOVÁ, Eliška
Diploma work takes attention mainly at entry conditions for women and men in labour market, what sort of questions are asked while entrance interviews, whether the gender of a person influences discriminating questions of an employer, whether it is considered to be more important than the abilities, education level and practice achieved by an expectant. Research concentrates on choise gender stereotypes connecting with the position of men and women in their job too, for example on goodwill of employer realize to accommodate workers with children to coordinate their family and working duties.
|
|
|
Roles of women and men in Czech and Italian advertisement
Aunická, Markéta ; Koudelka, Jan (advisor) ; Horák, Pavel (referee)
This study provides basic comparison of different tasks given to men and women in advertisements published in Czech and Italian periodicals. The different roles dedicated to male and female models, different style of presentation related to promoted products and different way of utilization of sexual phenomena are analyzed. First - theoretical part of this study contains main definitions and terms allowing the right understanding of common terms, specific for this research. Description of research procedures and statistical evaluation of obtained results is described in the second part of this study. The method of quantitative content analyses was mainly used to evaluate specific utilization of men and woman in advert industry of both countries. Obtained results provide updated survey of gender stereotypes used currently in Czech and Italian advertisements.
|
|
| |
|
|
The positions of men and women to the advertising of beer
Bosáková, Júlia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of this thesis work is to determine what position interested men and women of various ages and educational attainment to the advertising of beer. What advertising appeals and most responsive to the building negative. What position are interested to advertising for beer in terms that include the advertising of alcoholic products, and it plays a big role in the aspect of advertising purchase decisions. On the basis of marketing research companies and its own research, which was transferred method interviews I came to the desired result. It is divided into two larger entities, and thus the theoretical part, which briefly describes the marketing communications, advertising and the beer industry, and practical, which is devoted to research has already said.
|
|
|
Men and women in advertisement
Juráň, Michal ; Vávra, Oldřich (advisor) ; Koplíková, Dana (referee)
This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.
|
|
|
Analysis of usage of men and women in an advertisement
Slezáková, Lucie ; Zamazalová, Marcela (advisor) ; Vondrák, Tomáš (referee)
Diplomová práce se zabývá analýzou využití mužů a žen v tištěných inzerátech lifestylových magazínů pro muže a pro ženy. V práci je použita obsahová analýza tištěných reklam a individuální interview s vybranými respondenty. Středem zájmu obsahové analýzy je, jakým způsobem lifestylové magazíny využívají mužských a ženských postav v reklamách. Individuální rozhovory jsou zaměřeny na to, jak se jednotliví respondenti staví k mužským a ženským rolím. Práce se dále věnuje otázce, zda reklama lifestylových magazínů má vliv na názory respondentů. Výsledky obou výzkumů jsou konfrontovány a je odhaleno, že mínění respondentů je ovlivněno reklamou lifestylových periodik. Závěr je věnován hypotézám, které byly na počátku práce vysloveny. V samotném závěru práce jsou navržena doporučení vztahující se k problematice využití mužů a žen v reklamě.
|
|
|
Muži a ženy v reklame
Rusnáková, Miroslava ; Vávra, Oldřich (advisor) ; Boček, Martin (referee)
Diplomovová práca sa zaoberá zobrazovaním mužov a žien v reklame, tým ako sú vykresľovaní, aké sú ich typické úlohy, role v reklame. Zisťuje, či sú v reklame osoby vyobrazované vo svojich typicky prisudzovaných vlastnostiach, tzv. genderových stereotypoch. Neopomína taktiež pojmy ako sexizmus a diskriminácia a porovnáva, ako sa to u jednotlivých pohlaví.
|
|
| |
|
|
Ženy a muži v reklamě
Višňáková, Pavlína ; Koudelka, Jan (advisor) ; Bursíková, Marcela (referee)
Obsahem diplomové práce je výzkum, jak jsou v současné době prezentovány role mužů a žen v reklamě a jak se jejich zobrazení změnilo za posledních deset let. K výzkumu byla použita metoda kvantitativní obsahové analýzy. Pomocí této metody byly analyzovány inzeráty v časopise Týden, publikované v letech 2005 a 1995. Další užitou metodou je diskusní skupina. Byly realizovány dvě diskusní skupiny, jedna se ženami, druhá s muži.
|
guest ::
