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The issue of creation and development of a community website
Konáš, Jan ; Říhová, Zora (advisor) ; Knechtl, Jiří (referee)
This diploma thesis deals with the methods of creating a community website from an initial idea to the steady process of developing the site. Overall, the thesis is divided into a theoretical part and a practical part, where the particular methods are analyzed and applied to the web project Ara.cz. The theoretical part focuses on defining the major reasons of creating the community website and the particular stages of formation and development of the site. The thesis does not deal with the technical aspects of the site, but only with the methods and procedures leading to the creation of a successful community website. Overall, output of the theoretical part is a summary of all methods and procedures including, how to create a community within the website and subsequently how to maintain it and develop it. The practical part of the thesis then deals with how to apply the procedures and methods specifically to the real project Ara.cz. Based on the analysis and market research an appropriate strategy is suggested for the future development of the website. At the end of the thesis are ways of promoting the website and its visibility on the internet, together with methods of monetization of the website which are formulated.
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Methodology of building authoritative content website
Totzauer, Tomáš ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The main subject of this work is to design methodology of building an authoritative content website. The first part examines the current status of methodologies for web application development and software in general. Further the Lean Startup methodology for creating business plan is analyzed. The next chapters are dedicated to own methodology that covers all the steps of creating a website. From the very idea, moving towards the creation of the business model, defining the theme of the website, determining of target groups, methods of monetization, competition and competitive advantages. Continuing with information architecture design using the keyword classification analysis and multidimensional view of data, which are search queries. For the entire web development offers an analysis of languages and tools. During the subsequent working of the web online, methodology explores the possibilities of online traffic monetization. In the practical part the methodology is verified by using the defined metrics using the example of an international website draft in English on the topic of recipes for cooking. The outcome of this work is the proposed methodology for authoritative content website and design of website unirecipes.com.
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Affiliate marketing
Žlábek, Michal ; Raška, Ondřej (advisor) ; Kunstová, Renáta (referee)
This bachelors thesis deals with affiliate marketing, mainly from the partner's point of view, but also from the e-shop's point of view. The aim of this work is to acquaint with affiliate marketing principles, its advantages / disadvantages for both sides and describing key points of implementing affiliate marketing into a website. The majority of written information is gained through my own long-term experiences. The work is logicaly divided into 3 parts: affiliate marketing in general terms, describing succesful programs and sites and the key points of using affiliate marketing.
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