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Residence Kopečná, Brno
Hlaváček, Radek ; Krupica, Roman (referee) ; Sátora, Josef (advisor) ; Hradil, Dušan (advisor)
The concept of polyfunctional building at Kopečná, Studánka streets lies in adding value to the surroundings of the building. That is done mainly by moving Art school from neighbor building, which brings the option of demolition of neighbor building and then building there building with more floor which is good choice for that part of Brno. There is also high value in rooftop greenhouse for producing fresh vegetables right inside of the city. Facade of the building is structured as a blade of saw to maximize amount of sunlight in apartements. The building is designed with accent to LEED solutions and it is full of modern technologies to improve the comfort of living and lowering the CO2 footprint.
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Analysis of the use of ICT in educational process in primary schools
Hanusová, Lucie ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The thesis focused on instruments of ICT, their using in educational environment of primary schools and their influence on educational process. In theoretical part, the readers get to know the concept of information literacy, opinions and ICT attitudes in education field over the years. The implementation and using of ICT in Education may have been causes by many reasons and this thesis tries to describe their advantages and disadvantages. The other chapters in this part describe some other methods of education and modern didactic instruments and their own historical development. The end of the theoretical part belongs to possible development in future of modern technologies in whole educational process. The second part presents some selected research studies from different EU countries schools. The research examines the implementation of ICT in educational process and impact of modern technologies on education in general and - basically studying. This chapter deals with the outcomes of the studies and emphasize significant findings and recommandations. The empirical part begins with description of author's own research, its realization, goals, methodics and hypothesis. In main part, author analyzes using of modern technologies and their influence on educational process based on interviews and questionnairies. In the final part, author evaluates the hypothesis and summarize all findings and achievements. Goal of the thesis is to spread information and new point of view on issue which is dealing with whole process of implementation and using of modern technologies in educational process and analysis present influence of ICT on education in selected primary schools.
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Methods and strategies for advertising holiday destinations based on modern technologies and their utilization by municipal authorities
Hofrajtrová, Helena ; Vláčil, Jan (advisor) ; Mitwallyová, Helena (referee)
The thesis inquires into public administration activities in the sphere of advertising holiday destinations. It specifically concentrates on the approach of municipal authorities regarding utilization of modern technologies for the growth of the tourist industry and increase of public awareness of their towns. In the theoretical section, the role of public administration in tourism and advertising holiday destinations is described. It focuses on introducing particular methods and strategies that can be used by municipal authorities to publicise their territories, taking into account utilization of information and communication technologies. In the practical part, utilization of the delineated strategies is analysed for selected towns. The aim of the thesis is -- on the basis of this analysis -- to assess the approach of municipal authorities to modern forms of advertising holiday destinations.
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Modern technologies and their application to tourism
ZELENKOVÁ, Martina
The main objective of this work was the identification of modern technologies in tourism. The secondary objective was to apply these technologies in tourism and propose measures to improve the situation. First, it was necessary to study literature and write the literature search. Then was carried out a field survey. The results of the investigation were used to determine how are the selected technology used by tourists. These results were also the basis for the proposed measures. These should serve businesses better adapt to the current requirements of its customers.
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The impact of modern communication tools on international supply chains
Hricko, Ján ; Černohlávková, Eva (advisor) ; Olšanová, Květa (referee)
The subject of my thesis is to clarify main changes in national and international trade that could have been caused by modern communication instruments. Some of these changes have already been used by few retail sellers of light products in Slovakia. Nevertheless such changes are nowadays more and more likely to be seen also among wholesale dealers. I focus on current conditions of international trade and its possible way of development in future in theoretical part of my work. I did not omit even some examples of modern technologies that have been successfully implemented in our daily lives or are likely to be used in a foreseeable future. As a next step I chose to analyze internet communication and its advantages for either seller or customer. I assume that, as far as internet communication is concerned, it is progressively becoming interactive and therefore there is a greater demand on implementing new changes as fast as possible. The next point of my work is to describe typical representatives of market with light products and to analyze their current functions in international trade and ways in which they use their modern communication tools. In conclusion if we did not take a few well-known and also some new sellers into consideration, it could be said that modern technologies mentioned above have not yet been used by "classic" sellers. These sellers are not capable of implementing such methods quickly enough and this could, in my opinion, result in a considerable problem in future.
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Premises increase the competitiveness of consumer cooperatives in regions
HOFFMANN, Jan
Main purpose of this thesis was based on the analysis of the current situation and retail trends suggest the possibility of increasing competitiveness of consumer cooperatives, improve their market position and reach expected level of customer services in Czech retail market. Responses of consumer cooperatives customers correspond with other retail market customers. The introduction on the modern technologies is not required by customers and they would rather welcome the enlargement of existing retail services, especially the readable information on the packaging. Consumer cooperatives customers would like to use the loyalty program. The best option in that case would be the loyalty program on the central level to be available to all customers from consumer cooperatives. The implementation of detected solutions would help expand the existing base of consumer cooperatives customers and improve their position in the Czech retail market.
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Consumer behavior of the Generation Y in the Czech Republic
Charvát, Tomáš ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The thesis is focused on problem concerning the behavior of Czech Generation Y -- people born between 1977 and 1997. The reader gradually gets to know the aspects that essentially formed the general features of this generation. The main topic covers invasion and integration of modern technologies in their common life. In more detail we are focused on the relationship between the Generation Y and marketing. We will talk about changes, which brought the Generation Y into this area, and also the recommendations necessary for their successful marketing target regarding their characteristic features and values. In the final part of the thesis we will either prove or rebut all the knowledge related to the Generation Y. The results of this thesis should summarize the facts due to the Czech Generation Y and presentation of all important factors which influence the consumer's behavior of this group of people. Good understanding of the consumer is essential to reach customer's interest.
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Teaching Czech Language with the Help of "Smart Board"
RADVANOVSKÁ BÁRTOVÁ, Soňa
The diploma thesis ``Teaching the czech language with the help of smart board`` concentrates on the work with the smart board during the lessons of Czech language. The aim of this thesis is to make a CD with three lessons taught in the practise. This work is divided into two parts {--} the theoretical and practical part. Some basic terms concerning the interactive board and its facilities are explained in the theoretical part. It also deals with the overview of the types of the smart boards, interactive textbooks, interactive exercises, interactive classrooms etc. Some softwares are mentioned here too. There is also a part mentioning some news when teaching with modern technologies in the Czech Republic. The basis of the practical part is to create a manual on a CD that will be proved in the practise and will be able to be used in the future teaching of Czech language. The CD will contain three exemplary lessons. The next part of the theoretical part will be a questionnaire gained by the teachers who teach Czech language with the help of smart board and their notes and opinions. Every single chapter and its subheads serve for its own dividing.
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