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Spain: economy and position in the international tourism market
Trubačová, Klára ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma theses analyzes the influence of global economic crisis on Spanish tourism. The aim of the theses is to evaluate development of tourism in Catalonia after the global economic crisis. Firstly, the theses deals with the current economic situation in Spain and it's impact on tourism. The next part of theses is focused on economic situation and tourism of Catalonia. The impact of the crisis is demonstrated on international arrivals and revenues, hotel occupancy, number of overnights and employement. In conclusion, the theses focuses on the development opportunities of the Catalan tourism in the future.
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Spain: The Economy and Position within the International Tourism Market
Cinková, Zuzana ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on Spain, its economy and position within the international tourism market. The thesis is devided into two parts. The first part includes macroeconomic analysis and comparison of the competetiveness of Spanish economy with chosen countries. The second part analyzes Spanish tourism, its atractions and potencial. The final chapter represents a summary of strengths and weaknesses of Spain and tries to formulate possible future development of the economy and the tourism industry.
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Ireland: economy and position in the international tourism
Štrausová, Martina ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The master thesis focuses on Irish economy and its position in the international tourism. The aim of the thesis is to analyse economic situation in the country and evaluate position of Ireland in the international tourism. First part of the thesis contains the basic terms and definitions in the area of tourism. Second part of the thesis deals with the analysis of the country based on macroeconomic indicators and it also deals with the competitiveness in the global economy. The third part is focused on Irish tourism, its tourist regions, attractivities and evaluation of the competitiveness and position in the international tourism. Tourism organizations operating in Ireland and also the way of thein promotion in the international markets are mentioned in the third part of the thesis.
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The position of Slovenia in the international tourism market
Poulová, Alžběta ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The diploma thesis is focused on tourism of Slovenia, especially on its position in the international tourism market. Following general informations about Slovenia and its basic macroeconomic characteristic the thesis focuses on Slovenian tourism, its policies, its position in national economy and position in the the international tourism market (particularly in Europe). The evaluation of competitiveness of the country is also part of the thesis. Perspectives of tourism development in Slovenia are presented in the final part.
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Mexico: Economy and Position in the International Tourism Market
Jančovič, Jakub ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis is focused on the current economic situation of Mexico and its position in the international tourism market. The main objective of this thesis is to evaluate the relation between the economy and tourism of Mexico. The analysis is carried out through the comparison of generating gross domestic product and employment in both sectors. The diploma thesis is divided into three chapters; the first one is devoted to theoretical definitions of basic concepts. The second chapter covers the actual development of the Mexican economy, as well as detailed analysis of macroeconomic indicators (GDP, unemployment, inflation, balance of payments). The third chapter reflects the evolution in the international tourism of Mexico and through the analysis of country competitiveness it also displays the position of Mexico's international tourism market.
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Mauritius: economy and position in the world tourism market
Karmazínová, Barbora ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
The diploma thesis discusses the island state of Mauritius, especially from the point of view of the macroeconomic situation and in terms of analysis and description of international tourism. The first chapter considers the theoretical foundations of international tourism, the world economy and the problems of developing countries, particularly small island developing states. The second chapter describes the island of Mauritius and its historical, geographical, social and political characteristics. The third chapter deals with macroeconomic characteristics of the island. In this section the main points rank the structure of the economy, indicators of economic performance, as well as the conditions for investment and also evaluation of the competitiveness of the economy. The fourth part reflects Mauritius as an important destination of international tourism. The island's economy is very dependent on international tourism. This chapter describes its characteristics, structure, focusing on inbound tourism and future trends of tourism. Diploma thesis concludes with a chapter on the comparison of the competitiveness of tourism in Mauritius and Seychelles.
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New Zealand: economy and position in the international tourism market
Hrychová, Tereza ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis deals with New Zealand's economy and position in the international tourism market. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of New Zealand in the international tourism market along with assessment of competitiveness in both areas. Firstly, the thesis evaluates economic situation of New Zealand and its competitiveness. A comparative analysis of selected macroeconomic indicators with chosen countries from the region Asia and Pacific is also provided. Secondly, the thesis focuses on tourism in New Zealand, its characteristics, main destinations, attractions and the latest statistics along with the evaluation of competitiveness and position in the international tourism market. Finally, the thesis describes problematic areas and current policies of tourism in New Zealand, and mentions its possible future development. The findings are presented in SWOT analysis.
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Makroregion Europe and his position on the international tourism market
Poživilová, Iva ; Petrů, Zdenka (advisor) ; Valentová, Jana (referee)
The main goal of the final thesis is to evaluate the position of makroregion Europe on the international tourism market. The theoretical part of the thesis deals with methodological framework, important notions of tourism and main factors, which contribute to tourism development. The practical part is focused on makroregion Europe itself, where tourism has experienced continued expansion and is a long-term leader on the international tourism market. The theoretical knowledge is applied and european subregions are analysed considering main development trends. Under the impact of the worldwide financial crisis, unfavourable demographic trend and competiton of Asia-Pacific destinations, European union exerts an effort by means of New political framework for tourism to retain position as a world's top destination on the international tourism market.
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Czech tourists in France
MIKANOVÁ, Silvie
The main objective of this thesis is to propose a products optimization for current Czech touristic clientele in France. Partial aims are to identify visitor segment of Czech clients in France and to define variants of products optimization proposals for selected Czech clients in France. The theoretical part consists of five chapters and deals with international tourism, tour operators, including their services and marketing mix, consumption behaviour of customer on international tourism market, outbound tourism of Czech republic and position of France in international tourism. The practical part covers an analysis of supply and demand and product optimizations proposals for one Czech tour operator. Czech tourists going on Five-day Coach Package tours to Paris were selected as a target segment. There were proposed three variants of product optimizations for this group, based on information gained from an analysis of competitors´offer and a profile of a visitor and his requirements. The optimizations of Paris package tour mainly concerned costs reduction of service providers, quality enhancement of an accommodation and boarding.
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