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The Order Processing in the Selected Company
Štefáček, Radim ; Voborný, Augustin (referee) ; Milichovský, František (advisor)
The bachelor thesis deals with the course of the contract in the chosen company PKS okna a.s. The thesis is based on the collected information, describing the actual situation of the order process in the company from the receipt of the order, through the individual stages of production, to the shipment and eventual assembly of the finished order. The purpose of this thesis is to analyze the entire order flow, to locate difficult problems and to determine corrective measures that will contribute to a more efficient order flow in the selected enterprise.
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Communication strategy of a specific company
SCHICKEROVÁ, Michaela
This diploma thesis is focused on a communication strategy of the selected company. The theoretical part first deals with some basic definitions related to communication and its processes. Following, some particular steps of a communication strategy are analysed in detail. The next chapter is focused on marketing mix which is also related to the topic. It is followed by the chapter communication mix and its tools. The empirical part of this diploma thesis is focused on communication strategy from practical side. The first chapter describes in detail the selected company. The description is followed by necessary analyses. Type of analyses which are used in this diploma thesis are for example Porter's five forces analysis, SWOT analysis and analyses of IFE, EFE and IE matrix. Based on the obtained results proposals of projects are created. This projects are implemented to a new communication strategy. Proposed projects are: redesign of the selected company´s website and a realization of an advertising in the industry part of Pilsen. The proposal of the redesign includes a basic specification for creating a price offer, rating of a current website provided by two adressed suppliers of the website optimalization companies and their price offers of the redesign for a future realization. To process the second project (The realization of the promotion in the industry part of Pilsen) two different suppliers of the advertising were contacted. In both cases two price offers of different bigboards were demanded. The offers are created for a specific time frame. Finaly, the marketing company was asked to create a price offer of an advertising poster. The results of above mentioned recommendations should increase a demand of products offered by the selected company. Also, it should improve an Employer Branding and external communication.
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Strategický management výrobního družstva
Ambróšová, Helena
The main aim of the thesis Strategic management of a Production Co-operative is to provide a detailed analysis of the external and internal environment of the Kovona Production Co-operative based in Brno, and the strategic measures, which result from the mentioned analyses. The theoretical part indicates the general methods of strategic analysis with the employment of the chosen methods. In the practical part, the chosen methods were applied on the situation of the production co-operative. Based on the analysis of the external environment, opportunities and threats, which are beneficial or endangering for running the production co-operative which employs handicapped people, are identified. The result of the analysis of the internal environment is the identification of strengths and weaknesses of the production co-operative. The factors of the external and internal environment are evaluated by means of EFE and IFE matrixes. The next part uses chosen tools for the strategy determination: Internal-external matrix and SWOT matrix. Based on the achieved results, there were proposed several strategic alternatives. These strategies should lead to strengthening of the current position of the production co-operative on the market, improvement in its competitiveness by means of more intensive use of promotional tools, implementation of the reorganization of production and the expansion of distribution channels.
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Podnikový management vybraného ekonomického subjektu
Maňáková, Markéta
This bachelor thesis deals with the comprehensive analysis of corporate management in company Herlango, Ltd. The designated company sells optical correction devices and its accessories, which it sells through its own chain of eyewear shops. In the first part of this work are theoretically described methods and procedures to be used to assess the situation in the company. In the second part these methods are practically applied to business Herlango Ltd. First, the analysis of the internal environment of the company, which describes: the organizational structure, management structure, marketing, financial analysis and information system. Subsequently is examined firm external environment using PEST analysis and Porter model of competitive forces. In the last part of the work is assembled SWOT matrix with which will be determined strategies and measures which should lead to improved functioning of the company.
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Podnikový management ve vybraných vendingových společnostech
Matulíková, Martina
The subject of this thesis is the analysis of the vending companies and their business management. The theoretical part describes the basic terminology of the topic. The practical part is focused on the companies themselves, it analyzes and characterizes internal and external surroundings of the vending companies. External environment was analyzed using the PESTE analysis, Porters five forces model and EFE matrix. Main topics of the internal environment analysis were the subject of the business, IFE matrix and the financial analysis. The complex analysis of the whole environment is based on the IE matrix and the SWOT analysis. This thesis contains practical suggestions and recommendations directed to the areas of competitiveness, financial and effective use of sources.
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