Original title: Komunikační strategie ve vybraném podniku
Translated title: Communication strategy of a specific company
Authors: SCHICKEROVÁ, Michaela
Document type: Master’s theses
Year: 2021
Language: cze
Abstract: [cze] [eng]

Keywords: Communication; Communication mix; Communication strategy; EFE matrix; IE matrix; IFE matrix; Marketing mix; Porter's Five Forces Analysis; SWOT analysis; komunikace; komunikační mix; Komunikační strategie; marketingový mix; matice EFE; matice IE; matice IFE; Porterova analýza pěti sil; SWOT analýza
Citation: SCHICKEROVÁ, Michaela. Komunikační strategie ve vybraném podniku. České Budějovice, 2021. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/60017

Permalink: http://www.nusl.cz/ntk/nusl-515924


The record appears in these collections:
Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses
 Record created 2023-01-15, last modified 2024-03-17


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