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World of Children as Media Users
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation consists of two parts - a theoretical and an analytical, empirical part. In the theoretical segment, there is a summary of theoretical knowledge about celebrities and their relationship to society and the public, a comparison between celebrities and real authorities, an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children. The final stage of the theoretical segment characterises, from the point of view of developmental psychology, the two age groups that will be compared in the second segment. The empirical segment answers such questions as how much do children use media in their leisure time, what types of media are most popular amongst them, which celebrities do the children admire and why are these celebrities important for them in particular. The empirical segment is based on analysis of data taken from questionnaires created purposely for qualitative-quantitative research. These questionnaires were given to students in the 4th and 6th grades of an elementary school in Polepy in the Czech Republic (ages 10/11 and 12/13 respectively). The goal of this dissertation is to show the trending habits of children as mass- media users.
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Television as a factor of socialisation for early adolescents
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation analyzes the trending habits of children as mass-media users. The goal of this dissertation is to show how children use massmedia, what does television mean to them and who are their favourite celebrities. The empirical segment is based on analysis of data taken from questionnaires created purposely for quantitative research. These questionnaires were given to students in the 6th grades of elementary schools and 1st grades of 8-year secondary grammar schools, both in Prague in the Czech Republic. At the beginning, there is a general theoretical part - an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children and also characteristics of the age group of my respondents. The following text is divided in three parts that relate to three parts of the questionnaire. The first part analyzes how much children use media in their leisure time, what types of media are most popular amongst them. The second part focuses on television, what TV programmes are popular amongst children and why, if adolescents have something forbidden from their parents and what they think about watching television. And finally, the third part debates which celebrities our children admire,...
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Potography and Fashion: formation of Empty Image
Mikešová, Kateřina ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
The thesis Photography and fashion: formation of Empty Image explores the phenomenon of fashion photography as it appears in lifestyle magazines. The hypothesis of this study is that the current fashion photography uses creative painting techniques, which denies the key idea about photography - that photography mirrors reality - but in the same time photography recipients are expected to believe this idea. This leads us to the assumption that fashion misuses photography. Fashion Photography, by constant repetition and displaying identical objects that in reality don't exist, which only refer to an indefinite referent gives rise to an empty image with no meaning. Powered by TCPDF (www.tcpdf.org)
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World of Children as Media Users
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation consists of two parts - a theoretical and an analytical, empirical part. In the theoretical segment, there is a summary of theoretical knowledge about celebrities and their relationship to society and the public, a comparison between celebrities and real authorities, an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children. The final stage of the theoretical segment characterises, from the point of view of developmental psychology, the two age groups that will be compared in the second segment. The empirical segment answers such questions as how much do children use media in their leisure time, what types of media are most popular amongst them, which celebrities do the children admire and why are these celebrities important for them in particular. The empirical segment is based on analysis of data taken from questionnaires created purposely for qualitative-quantitative research. These questionnaires were given to students in the 4th and 6th grades of an elementary school in Polepy in the Czech Republic (ages 10/11 and 12/13 respectively). The goal of this dissertation is to show the trending habits of children as mass- media users.
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The medias influence on the physical appearance of the North Bohemian Region inhabitants
HOLUBOVÁ, Pavla
Bachelor thesis called: Influence of Mass-media on Physical Appearance of people in the Ústí Region{\crq}q is focused on importance of physical appearance of (post)modern individual and increasing influence of media in the society. Theoretical part concentrates on subject of media, commercial advertising and physical appearance, and provides basic information on target area (The Ústí Region) which represents basic database for target population. Collection of primary data was carried out by quantitative research. Then, secondary data analysis: content analysis of documents, and interrogation method: questionnaire technique, were used. Content analysis of documents draws from literary sources, Internet documents, magazines and memoirs. The questionnaire was anonymous; it comprised of combination of in total 27 open a closed questions. Introductory questions were focused on general information on a respondent, following ones concentrated on influence of media (advertising, Internet, TV, etc.) on physical appearance of people in the Ústí Region. The objective of thesis was to find out if younger age categories were more influenced by advertising (media) at perception of their own look, mainly when they used products (creams, slimming products, diets,{\dots}) or services (manicure, hairstyling, fitness,{\dots}) supporting better physical appearance, than higher age groups. Hypothesis of the work: Influence of mass-media on physical appearance of people in the Ústí Region falls with age, assumed that younger age categories were more influenced by media than higher ones. The research, however, showed that majority of respondents was convinced that at examining their own appearance they were not influenced by media. It was, nevertheless, found out that the age category most influenced by commercial advertising (media) was just the category of respondents between 18th to 29th year of age. Most respondents state that they do not examine their appearance comparing themselves with celebrities in media and do not use make-ups and aids or products improving their look under influence of commercials or media. During processing of the results it became clear that there was a significant difference between men and women in being influenced by commercial advertising, or in using various make-ups or services improving their look. Since the thesis was not focused on research from respondent{\crq}s point of view, this kind of division is not part of its outcomes. The influence of media on physical appearance of people is interesting not only from sex, but also from age point of view, because current advertisement has, to a certain degree, impact on perception of physical appearance of respondents in different age categories.
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