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Negative impact of massmedia communication tools
ŠVEHLA, Jiří
The bachelor thesis ?Negative impact of mass media communication tools? is concerned with typology of media and their influence on contemporary consumers and mainly on youth. It analyses in detail particular types of media, their development and influence. The thesis is focused on two types of media - mature and youth. Mature media send information in one way, whilst youth media can communicate all directions.The thesis is also aimed at the relationship between the new communication possibilities and culture. The paper contains a practical part which includes controlled dialogue with pupils of the ninth grade of the primary school and the interpretation of the dialogue.
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Tabloidization and public service media
LUKEŠOVÁ, Daniela
This thesis seeks to define the difference between commercial media and public service media, given the degree of tabloidization. The work is based on the assumption that the tabloid principles do not interfere only the commercial media, but due to the gradual development of the media industry they even penetrate the public service media. The work is focused on the reasons and forms of penetration by the tabloid media principles to the public. The theoretical section outlines the basic theoretical background and terminology to the topic of public service media and to the topic of tabloid principles. There are presented the characteristics of the tabloid media in the theoretical part, not only in theme but also in language. At first the methods used are presented in the analytic part and then work attempts to outline the current situation in the public service media, specifically on the example of radio broadcasting. The practical part of this thesis is based on the content analysis of media messages. Public media represents the Český Rozhlas 1 - Radiožurnál, concretely its news reports. This work not only tries to find the tabloid principles in broadcast of this media, but also try to make its comparison with the news of commercial media, represented by broadcasting station Radio Impuls. Aim of this work is to confirm or eventually to refute the assumption that public service media in the Czech Republic are affected by some degree of tabloidization in the form of penetration of tabloid principles.
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Influence of mass media on the development of a child
VANŽUROVÁ, Veronika
Bachelor thesis focused mainly on the development of the child due to the mass media will consist two parts, theoretical and practical. The first section will focus mainly on the analysis and the comparison of positive and negative effects of mass media to influence a behavior and a mentality of teenagers. The main aim is to highlight the harmful effects of contemporary media, and also the attempt to draw attention to their indisputable merits. In the second part the attention will be paid to particular symptoms and consequences of these effects, which occur in adolescent age and have undeniable impact on their overall development and maturation. The aim of this thesis is therefore the effort to try to affect the much discussed topic today, which examines the influence of mass media on society and individuals.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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Informatization, media and development of society
Silovský, Michal ; Rosický, Antonín (advisor) ; Švarcová, Eva (referee)
The aim of this thesis is to create a comprehensive view on questions of development and influence of media on society and related formation and processing of information. This thesis should also enable the reader easier understanding and orientation in this topic. For that reason the thesis is divided into four main parts. The first section describes what is information, and the relation among data, information and knowledge. The second part is devoted to development and influence of information and communication technologies. It describes ways which enabled and enable to deliver information to its recipient and also related changes brought by these technologies. In the next chapter there is desribed what influences our relations within the framework of single nations and how media help to their convergency and linking. And the last part of this thesis includes an analysis of possible use and misuse when affecting broad masses of people.
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Effect of increasing medialization of information
Soukup, Michal ; Rosický, Antonín (advisor) ; Švarcová, Eva (referee)
While you are holding this work in your hands you will find the material which tries to impartially get closer to the aspects appearing in addition to the development of the modern information technologies and so as to bring changes to the trends in thinking and diversification of the society. In this work you will meet terms as information, knowledge, communication, mass media, creation of subculture and phenomenon of cyberspace. At firt this work pays attention to the clearing up of information essence for the run of the society and it is also connected with the process of the communication. For making connection there is further description of the development of single medial epochs which were creating suitable place for the development of the human society going up to today's electronic times with the active information content and mass medial way of the communication. To sum up the whole work ends with the critical summary of the trends of today's society and outline their possible solution.The society still has great reserves in taking advantage of the potential of the modern technologies which we are supposed to support by the proper stimulation of the critical thinking its public.
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The influence of media on human and society
Kaliánková, Jana ; Hubinková, Zuzana (advisor) ; Surynek, Alois (referee)
In my Bachelor thesis I concentrate on influence of media on human and society, whereas I emphasize the influence of television. My aim is to approach the principle and problem of mass media in a society. I concentrate mainly on their influence on behaviour of individuals and society. In theoretical part I also describe the influence of films wih violence on human, I mention even the development of aggressive behaviour in human history. In practical part I am finding the concrete influence of television on informant by the method of the narrative research.
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Reklamní kampaně společnosti "Mountfield" ve vybraných letech.
Kněžínková, Eva ; Zamazalová, Marcela (advisor) ; Dušková, Dagmar (referee)
Bakalářská práce se primárně zaměřuje na výzkum vnímání reklamy společnosti Mountfield mezi lidmi ve třech věkových skupinách (18-30 let; 31?55 let; 56 a více let). Výzkum probíhal mezi lidmi těchto třech věkových kategorií pomocí dotazování písemnou a elektronickou formou. Důležitým záměrem práce je zhodnotit vývoj a vypozorovat možnou změnu reklamní strategie společnosti ve třech vybraných letech. Pro tento účel byly vybrány roky 1997; 2002 a 2007.
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Disinformation and its impacts on practice
Široká, Lenka ; Toman, Prokop (advisor) ; Zábrodský, Pavel (referee)
The diploma thesis is focused on disinformation and its relationship to the mass media and public. The main aim of the thesis is to provide a general overview of disinformation, point out the menace resulting from its underestimating and present the clues on how to eliminate its impacts. The work is divided into two main parts. The first one is theoretical and summarizes the existing knowledge in information and disinformation theory. It is supplemented by own typology of the disinformation and includes a practical example of each type. The end of the theoretical part is addressed to the special place that mass media have in the process of disinforming. The second part is related to practical issues. It results from a detailed analysis of the most widely-read statewide daily newspapers and the structure of their readers. The social-demographic factors that influence the rate of received disinformation are set.
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