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Development of Communication Mix of Company
Křivánková, Petra ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This thesis explores the development of the communication mix in the company operating in the B2B market. The theoretical part explains important concepts related to this topic, mainly in the terms of communication mix in the B2B market. The second part of the thesis is dedicated to analysis, where is described information of the researched company, its current state, and individual analyses of each features of the communication mix. Based on the findings, there are proposed changes that lead to improvement of individual features of communication mix and thereby strengthening market position, increasing awareness and gaining more customers for the researched company.
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Communication Mix Proposal of BV computers s.r.o.
Večeřa, Ivo ; MBA, Pavel Král, (referee) ; Schüller, David (advisor)
The subject of my bachelor thesis, The Proposal of the communication mix of the company BV computers s.r.o. is elaboration of a suitable communication strategy. The thesis is divided into the three main parts – theoretical, analytical and proposal. The theoretical part deals with knowledge of marketing. The analytical part describes the company and current situation of the marketing communication mix. In the last part, based on analysis, suggests suitable communication strategy, which should increase the client’s interest for the products and services and reach higher company sales.
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Communication Strategy of Company
Broklová, Jaroslava ; Vlčková, Michaela (referee) ; Schüller, David (advisor)
The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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The Using of Marketing in the Service Sector
Klimová, Monika ; Pretóry, Lukáš (referee) ; Kaňovská, Lucie (advisor)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Ryzá, Michaela (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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Customer Satisfaction Analysis and Proposals for its Improvement
Endrle, Pavel ; Kostková, Věra (referee) ; Jaroš, Jiří (advisor)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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Market position of a private label
HÁLOVÁ, Kamila
The main aim of this thesis is to evaluate the status of private labels in selected retail chain based on the consumer perception. The thesis is selected into the theoretical and practical part. The theoretical part includes the most important terms of this issue, especially brand and private labels. There are also explained some terms of marketing. The practical part shows the results of marketing research, which are based on a personal questionnaire survey. In conclusion, solutions are proposed for the development of private label.
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Creating a business plan
EIBLOVÁ, Lenka
The goal of this bachelor thesis relates to issues in pre-school education in the Czech Republic. The work comprises a business plan which reacts to the present gap in the market concerning the given social sector, caus ed by the insufficient number of the government-run child care facilities. The overview of literature used in drawing this bac helor thesis comprises spe- cialized literature and laws concerning the issues in this case. The selected information has been summed up and used in drawing the text of this thesis. It will also support the practical part of the work. The sources for the selection of the needed data an d information will be both primary and secondary materials. The primary source represents specialized literature, information obtained from the internet and public d ata provided by the governance and government institutions such as the Magistrate of t he city of Č eské Bud ě jovice, the Dis- trict Health Department, the building and construct ion authorities, etc. The primary information will be collected by means of a public survey by filling in the prepared questionnaire. The main idea underlying the project and the busine ss plan is the creation of a pre-school facility named Child care centre RADOS T (JOY). Children of the age of 3 to 6 years will be admitted to attend the centre. T he conception of this child-care centre is the individual approach towards education leadin g to a healthy lifestyle and overall health.
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Cultural heritage and development of tourism in Český Krumlov region
MESÁROŠOVÁ, Michaela
This bachelor{\crq}s thesis deals with the topic of culture and heritage tourism. Firstly we evaluated the culture potential in chosen area. To receive the primary information we did marketing research. We asked the domestic visitors in the South Bohemia region and in in the west region. In addition we made some statistics by using one-way ANOVA analysis. We used tabs and graphs to demonstrate our results. There were discovered certain differences in the reasons of the holiday or travel between the visitors with various level of education, different types of age, between male and female. We measured the differences between the attitudes. According to the feelings we can say what type of tourism attractions is the most suitable for the region to attract the visitors.
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