|
| |
|
|
Development of Tourist Industry in Bílovice nad Svitavou
Kvapilová, Lucie ; Součková, Taťána (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.
|
|
|
Agrotourism as a tourism phenomenon
Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee)
The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism
|
|
|
Agrotourism as a tourism phenomenon
Čiháková, Dominika ; Procházka, Jan (advisor) ; Navrátilová, Miroslava (referee)
The thesis is focused on agrotourism, which is a frugal kind of tourism, behaves to the nature, so that it burdened the least and thus support a sustainable tourism development. The aim is to describe the area of agrotourism. Theoretical part describes in detail the concept of agrotourism and explains its meaning and importance, comparing the Czech touristic environment with the foreign one, describes the institutions that operates in the agrotourism and rural tourism. The practical part is made up of a questionnaire survey, which determines whether people have the notion of tourism in the consciousness or what they mean by this term and what is their position to the agrotourism. Furthermore, the observation method is used, which describes in detail two farms. It is a farm Ko ík and a farm Zababe . Keywords: Frugal tourism, sustainable development, rural tourism, agrotourism, marketing mix of tourism, international agrotourism
|
|
| |
|
|
Development of Tourist Industry in Bílovice nad Svitavou
Kvapilová, Lucie ; Součková, Taťána (referee) ; Chalupský, Vladimír (advisor)
The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.
|
|
|
The event marketing and its role at formation of tourist trade's products in the Pilsner City
DENKOVÁ, Lenka
Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.
|
guest ::
