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Communication Mix of the Dance Academy
Opluštil, Filip ; Vaverka, Ludvík (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis focuses on communication mix of the dance academy. It deals with communication tools, which are in use and their improvements. It also contains creating of new modern and untraditional communication tools. The main contribution of the bachelor thesis after its aplication in the dance academy should be to become more known than in present and to take potential advantages.
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Návrh on-line komunikace internetového obchodu s vínem
Semelová, Klaudie
Semelová, K. Proposal of on-line communication strategy for wine e-shop. Bachelor thesis. Brno: Mendel University, 2021. The bachelor's thesis deals with the proposal of marketing communication on the Internet for the e-shop tvojevino.cz. The thesis includes an analysis of the consumption and import of wine to the Czech Republic. The work analyzes the internal and external environment of trade. The knowledge obtained from the questionnaire survey was used to design a communication strategy. The questionnaire survey focused on consumer and shopping behavior among respondents from the Czech Republic. The resulting strategy contains recommendations that can be used to promote e-shop on the internet and increase business profits. The final part of the thesis deals with the possible effects of anti-pandemic precaution on trade sales.
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Communication Mix of the Dance Academy
Opluštil, Filip ; Vaverka, Ludvík (referee) ; Navrátilová, Ludmila (advisor)
The bachelor thesis focuses on communication mix of the dance academy. It deals with communication tools, which are in use and their improvements. It also contains creating of new modern and untraditional communication tools. The main contribution of the bachelor thesis after its aplication in the dance academy should be to become more known than in present and to take potential advantages.
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Proposal of the Marketing Mix for the System SMSbrána
Zbořilová, Lucie ; Švrček, Ondřej (referee) ; Mráček, Pavel (advisor)
The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.
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Analysis of the company Ochrana 360° their Internet campaign on social medium Facebook
Musilová, Iveta ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of this bachelor thesis is to give an analysis of the Facebook ad-targeting used by the company Ochrana 360°. A part of the thesis will focus on evaluating the marketing of Ochrana 360°, this will go over both Internet marketing and the marketing on the social network Facebook. (The evaluation is only for the company mentioned before, Ochrana 360°, and does not serve as a guide for similar companies.) Theoretical part of the thesis will describe segmentation and targeting, marketing communication on the Internet, targeting of online advertising and social media. The conclusion of the theoretical part will focus on Facebook ad-targeting. The practical part will discuss the company and this will contain an analysis of their website and an analysis of their marketing on the social network Facebook. The focus of this part will be the description of ad-targeting and advertisement campaigns on Facebook created by the company Ochrana 360°.
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Marketing communication on the Internet with the focus on copywriting
Kašparová, Lucie ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This thesis aims to recommend the best communication mix and at the same time ways and content of communication for educational and similar kind of institutions. The first part of the thesis focuses on influence of the Internet on marketing and investigates options of communication tools which the institutions can choose from. The second part of the thesis covers a copywriting topic which means ways how to work with communication content. The next part focuses on real example of educational institution and its way of looking for the best communication mix with examples of issues which can occur in the real praxis. At the end the thesis summarizes important steps which together create instructions how to accomplish the best communication mix on the internet for educational institutions.
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