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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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Marketing Plan for Service Business
Daněk, Ondřej ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The subject of the work is marketing planning in service business. The aim of the work is creating of marketing plan for the company which is going to enter in market of nonstate health service device in colonhydroteraphy concretely. The aim of the work is creating long term strategic marketing plan and annual marketing plan. Theoretic part of the work is created by theoretic premises of marketing planning in service business. Next there is an explained notion from sector of companny business, for which the plan was created. Practical part of the work is occupied by marketing planning and creating of strategic and annual marketing plan for company called XY.
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Maketing Plan for BT SERVIS
Bilíková, Eva ; Houdek, Jan (referee) ; Chlebovský, Vít (advisor)
The scope of this diploma thesis is the creation of a marketing strategy for the BT servis company, which is about to open a new branch office in the South Moravian Region. The First part introduces the theoretical bases, which relates to the issue. The Next is the analysis of the current state of the business and its surroundings. Information collected are evaluated and then the marketing strategy is created for the period of one year.
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|
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Marketing Plan for Service Business
Daněk, Ondřej ; Šimberová, Iveta (referee) ; Chalupský, Vladimír (advisor)
The subject of the work is marketing planning in service business. The aim of the work is creating of marketing plan for the company which is going to enter in market of nonstate health service device in colonhydroteraphy concretely. The aim of the work is creating long term strategic marketing plan and annual marketing plan. Theoretic part of the work is created by theoretic premises of marketing planning in service business. Next there is an explained notion from sector of companny business, for which the plan was created. Practical part of the work is occupied by marketing planning and creating of strategic and annual marketing plan for company called XY.
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