National Repository of Grey Literature 15 records found  previous11 - 15  jump to record: Search took 0.00 seconds. 
Communication activities of Prague International Marathon in 2010
Kuzmiak, Michal ; Halada, Jan (advisor) ; Kopecký, Ladislav (referee)
Bachelor thesis "Communication activities of Prague International Marathon in 2010" focuses on marketing communication of Prague International Marathon between January-December 2010. The purpose of this thesis is to describe and analyze individual tools of communication mix and its use in sport marketing. Thesis also evaluates use of sponsorship, foreign promotion and media feedback.
Marathon tourism
Serafinová, Šárka ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The bachelor's thesis deals with the marathon tourism, which gets into the subconscious the Czech runners. The main aim is to assess the growing importance of marathon tourism for the tourism industry and to verify the hypothesis that participants in marathon races provide all the services individually. The theoretical part explains the basic approaches in the field of sports tourism. This part also characterizes the marathon tourism and finds the existence of specialized travel agency. The practical part includes the creation of offers for participation in the marathon race, which is based on the statistical data and survey.
Circumstances reflecting marathon runner´s performance\\
FAKTOROVÁ, Veronika
This dissertation focuses on the composition, examination and comparation of the endurance runner's one year training plan. This includes a runner, who competes in a 3.000m to 10.000m run and a half marathon. The dissertation is divided into three parts. The first, theoretical part, is about the history of the marathon, general patterns in endurance training and the factors, that affect the endurance runner's performance. There is also an analysis of the literature used in this disseration regarding endurance run. The second, research part, is aimed at the practical creation of one year training plan. The third part examinates and checks this plan on the basis of its accomplishment and shows the results of the control heats, tests, their graphs and evaluates them.
Analysis of the the running races benefits organized by Prague International Marathon for tourism
Marková, Jana ; Herget, Jan (advisor) ; Sogel, Petr (referee)
The thesis deals with the assessment of the sporting events impact. The main aim is to assess the impact of the running races organized by Prague International Marathon objectively and to verify the hypothesis that organizing sporting events can have a positive impact on tourism of the country. The theoretical part explains the basic approaches of sport tourism and deals with the typology of the sporting events. The practical part analyses the impact of the PIM running races on tourism. The aim is to quantify the number of participants, to examine their structure, to calculate the economic impact, to examine media coverage and the social impact of the events.
Marketing analysis of Prague International Marathon races
Mazal, Jan ; Koudelka, Jan (advisor) ; Nečásek, Jiří (referee)
Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well.

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