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National Repository of Grey Literature

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	Analysis of Customer Satisfaction of Company Smile Inc. and Suggested Measures for Its Improvement Junková, Eliška ; Zámečník, Jan (referee) ; Schüller, David (advisor) The objective of the diploma thesis is to analyze customer satisfaction of café and cake shop Smile, and to propose measures to increase its level. The first part provides theoretical bases for marketing research of customer satisfaction. In the practical part of the thesis there is analyzed current situation of the company. There is also analyzed the level of customer satisfaction, which is based on the questionnaires evaluation. Subsequently there are suggested proposals to improve the level of the customer satisfaction. Detailed record
	Customer Satisfaction Analysis and Recomentadions for its Improvement Kopáč, Jiří Vili ; Zuzaniková, Lenka (referee) ; Chalupský, Vladimír (advisor) Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings. Detailed record
	Analysis of Customer Satisfaction of Company Smile Inc. and Suggested Measures for Its Improvement Junková, Eliška ; Zámečník, Jan (referee) ; Schüller, David (advisor) The objective of the diploma thesis is to analyze customer satisfaction of café and cake shop Smile, and to propose measures to increase its level. The first part provides theoretical bases for marketing research of customer satisfaction. In the practical part of the thesis there is analyzed current situation of the company. There is also analyzed the level of customer satisfaction, which is based on the questionnaires evaluation. Subsequently there are suggested proposals to improve the level of the customer satisfaction. Detailed record
	Customer Satisfaction Analysis and Recomentadions for its Improvement Kopáč, Jiří Vili ; Zuzaniková, Lenka (referee) ; Chalupský, Vladimír (advisor) Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings. Detailed record

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