|
| |
|
|
The Use of Statistical Methods for Data Processing
Kočárek, Tomáš ; Šustrová, Tereza (referee) ; Novotná, Veronika (advisor)
Main goal of this diploma thesis is to design a strategy to increase the competitiveness of the spa resort Lázně Hodonín. Secondary goal is to predict the future attendance of said spa resort. A theoretical part apprizes the readers with basic terms of tourism, spa procedures, time series and spa resorts from South Moravian area. In the practical part, we will use time series to process an attendance of spa resort and predict its future developement according to a chosen model. In the end we will use SWOT and PESTE analysis to summarize results, which will be used to suggest a recommendation leading to an increase of competitiveness of chosen spa resort.
|
|
|
The study of the reconstruction of the pool water treatment plant of the summer swimming pool Břeclav
Urban, Jaromír ; Látal,, Milan (referee) ; Biela, Renata (advisor)
The subject of the diploma thesis is to introduce the problems of communal spas, namely the treatment of water for swimming pools. Following is a proposal of reconstruction of the treatment plant for a real, operated area of the summer swimming pool. The thesis is divided into theoretical and practical part. At the beginning of the theoretical part I make research of the history of balneology, the effects of bathing and swimming on the human body, possible resources for spa purposes and hygiene requirements for these waters. I also describe commonly used methods of treatment of swimming pool water. In the practical part I first describe the summer swimming pool in the town of Břeclav. There is a description of the swimming pool, its history and equipment. In the next chapter I present the currently operated technological line. Based on a personal visit, the next chapter evaluates the technical condition of the plant. Based on this evaluation, a new technological line for treatment of swimming pool water of the Břeclav summer swimming pool is proposed.
|
|
|
Change in the clientele of Lázně Priessnitz during the First Republic
Hlaváčková, Tereza ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
This bachelor thesis investigates the effect of promotion on the clientele change of the Priessnitz Spa in Jeseník. The thesis takes into account the origins of the spa and its history and focuses specifically on the First Republic period. It analyses the brand and promotional activities used by the spa. The introductory section presents the theoretical concepts that are the foundations to the practical application discussed in the latter part of the thesis. Based on these foundations, an analysis of the communication and promotional materials published and used during the First Republic period is presented. Subsequently, the theoretical segment introduces the historical context, providing an overview of the events of 1914 to approximately 1919, including the economic, social and political dynamic in newly formed Czechoslovakia. This is followed by an overview of the history of the spa industry and a list of competing spa establishments in Czechoslovakia, more specifically in the border region of Silesia. The promotional materials used are presented. The thesis then focuses on Priessnitz Spa itself, analysing the brand, communication and promotional activities and clientele. On the basis of providing a temporal context and a content analysis of historical materials, it is examined how the spa's...
|
|
| |
|
|
Faktory kvality služeb ovlivňující nákupní chování návštěvníků lázeňských destinací
Kucinová, Martina
This diploma thesis deals with issues of quality of services, which influence the purchasing behaviour of spa visitors, namely Czech self-payers. The aim of this work is to determine the order of significance of quality factors, to identify factors that affect loyalty and to identify possible dependencies on gender, age and education of customers. This objective is achieved by statistical processing of data originating from the primary survey. Based on the results, suggestions and recommendations are formulated that can help improve service quality and improve the overall competitiveness of spa and wellness services providers.
|
|
|
Akreditace ve Státních léčebných lázních Bludov, s. p.
Vilímová, Veronika
The diploma thesis deals with the benefits of accreditation in the Bludov spa by comparing the standards of two czech accreditation companies - Spojená akreditační komise, o. p. s., and Česká společnost pro akreditaci ve zdravotnictví, s. r. o. The thesis aims to evaluate the benefits of accreditations in general and in relation to the Bludov spa, who were a successful applicant with both accreditation companies. Included in the work is a questionnaire survey, which took place among spa employees in order to more comprehensively evaluate the benefits of accreditations. The work has clearly shown that accreditations affect the quality and safety of provided services in the examined spa and are verifiably beneficial in spa industry.
|
|
|
Leisure time during the First Republic from the cultural history point of view
THONOVÁ, Zuzana
This bachelor´s thesis deals with the issue of leisure time during the first Czechoslovak republic, is in the 1920s and 1930s. It is based on approaches and knowledge of cultural history. In its introductory part, it provides an overview of basic terms, from the concept of leisure time to the concept of cultural history. The main goal of this work is to show and describe given contents of a free time during the first republic, especially related to the stay in nature and care of a human body. The following chapters cover these topics: travelling, tourism, scouting, tramping, summer apartments, spas and sport organizations.
|
|
|
Problems of diabetic diet in spa
ŠTÍCHOVÁ, Kateřina
This bachelor thesis deals with the problems of diabetic diet in spa, specifically in the Peat Spa Třeboň, sanatorium Aurora. In the theoretical part I focused on the diabetes mellitus disease in general. In the first part we can find there the description of the carbohydrate metabolism, the brief anatomy of main organs that are related to the disease, epidemiology, classification, therapy and diabetes' affiliated complications. The next part of the theory defines specialistic recommendations for the diabetic diet itself. The third part describes the history and present of Czech Spas and possibilities of the food consummation in spa including diets. There were three goals determinated for this thesis. First of them was to map the possibilities of the diabetic diet in the spa, the second one was to analyse spa menu and to realize if it was suitable for the diabetics and the last goals was to compare patient's menu with the spa-one and to find their differences. In the practical part I evaluated the suitability of the spa menu for the type 2 diabetics by using the qualitative research's methods. Afterward I compared this menu with patients' menus. There were 8 patients of the Aurora sanatorium with type 2 diabetes in my research. The menus were evaluated in Nutriservis Proffesional nutrition software. I mainly noticed the total daily energy intake, carbohydrates, fats, proteins and mono- and disaccharides in the research. The results of the research show that spa menu is despite of some slight imperfections suitable for the type 2 diabetics and it corresponds with the recommendations for the diabetic diet. In the comparison of home menus and the spa-ones, the most of the patients boards better and more regular in the spa. But, as we can see by the results, there is an essential need of patients' education in the nutrition area and also a necessary cooperation with the specialists (diabetologists, nutritional therapists) in their treatment.
|
|
|
The Use of EU Funds in the Towns of Třeboň and Bechyně
MOŠNER, Martin
The regional policy of the European Union or the cohesion policy is the second most important policy of the Europe-an Union according to expenditure of the EU budget. In the 2007-2013 programming period, regional policy was realized through the Structural Funds and the Cohesion Fund of the EU. The bachelor's thesis focuses on the descrip-tion of the cohesion policy of the EU as well as the implementation of this policy in the Czech Republic in the last seven-year programming period (2007-2013). The aim of the bachelor thesis is to compare the use of EU funds in the 2007-2013 programming period. For comparison, two spa towns in South Bohemia are used - the town of Třeboň and the town of Bechyně and the attention is paid to support of tourism there. In conclusion, the obtained data are supplemented by interviews with representatives of local government.
|
guest ::
