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Marketing communication of the health resort
Kolísková, Klára ; Halík, Jaroslav (advisor) ; Fořt, Milan (referee)
The Master´s Thesis analyses marketing communication of a selected health resort. The theoretical part maps different marketing forms and tools in a general way and describes their usage and application in the field of spa services. The practical part includes detailed analysis of marketing communication in the particular health resort Spa Mšené, Inc. Based on questionnaire research the thesis assesses effectiveness and efficiency of the communication tools and techniques applied by the mentioned spa. The conclusion summarises some proposals and recommendations for the purpose of possible improvement of the currently used communication strategy.
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Financial analysis of chosen spa company
Krautstengelová, Lucie ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
This master´s thesis deals with financial analysis of a spa company. The aim is to determine financial situation and productivity of the chosen company Priessnitzovy léčebné lázně a.s. which owns and runs spa Jeseník. Theoretical part describes financial analysis. It presents its aims, sources from which it draws and describes chosen methods. It mentions the specifics of economy of spa companies. In the second part spa Jeseník is introduced and financial analysis on the chosen company is applied and evaluated.
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Usage of spa treatment to cure ankylosing spondylitis from a patient´s point of view
JANEČKOVÁ, Lenka
This work describes Bechterew{\crq}s syndrome (hereinafter referred to as Ankylosing spondylitis), how the syndrome occurs, in what age group it arises most frequently, what gender it is more common for, the causes, influences on the occurrence, symptoms and how it can be treated. Treatment options primarily focus on spa treatment, more specifically on spa facilities in Bechyne and Třebon. The work also includes a hands-on part which should provide responses to two established goals. Goal 1: To track the impact of spa treatment on improving the quality of life of patients with Bechterew{\crq}s syndrome. Goal 2: To evaluate the significance of the work of nurses in educating patient{\crq}s with Bechterew{\crq}s syndrome. Three hypotheses have been established for these goals. Hypothesis 1: After undergoing spa treatment, patients with Bechterew{\crq}s syndrome have improved mobility (measured by applying Thomayer{\crq}s distance). Hypothesis 2: Patients with Bechterew{\crq}s syndrome have reduced pain after undergoing spa treatment. Hypothesis 3: Nurses working in the spa facility educate patients with Bechterew{\crq}s syndrome on maintaining a healthy lifestyle following completion of their spa treatment. To confirm the first hypothesis I used secondary data analysis, where I searched the documentation kept by the physician at the spa facility, for necessary data for evaluation. To confirm the remaining hypothesis I used questionnaires (appendix no. 1 and 2) which I distributed to selected patients and nurses in the spa facility in Bechyne and Třebon. Goal 1 was fulfilled, as with the help of secondary analysis of data and evaluation of questionnaires I managed to map the impact of spa treatment on patients with AS. Goal 2 was also met. I successfully mapped patient education from the part of nurses. Established hypotheses 1 and 2 were confirmed. After evaluating the collected data, the results show that men suffer more commonly from AS, which is also confirmed by statistics of the Bechterew Club. Furthermore, the results show that women approach their illness more responsibly than men, they exercise more frequently and more in general, which also reflects itself in their improved mobility after completing spa treatment. Both men and women claimed they experienced a reduction in pain after undergoing spa treatment. Hypothesis 3 was not confirmed, as nurses in the spa facility informed clients, but mainly after being asked, which cannot be perceived as education.
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Prospects of organic food use in spa facilities (South Bohemian Region)
CHUCHELOVÁ, Michaela
This thesis consider the use of organic products in spa facilities in South Bohemian Region and assess a regional supply of organic food. Results were obtained through primary and secondary data. Secondary data was provided by the study of literature and the subsequent creation of a literature review. Primary data were obtained in a questionnaire survey and structured interviews.
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The development of spa treatment in Karlovy Vary
Karásková, Zuzana ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This bachelor thesis focuses on the issue of development of spa treatment in Karlovy Vary. It consists of 4 main parts. During theoretical part thesis is working with specific problems of spa tourism. The second part describes history and the present of the town of Karlovy Vary. The third part deals with the development of spa treatment methods in Karlovy Vary. Following chapter introduces Parkhotel Richmond, which is one of the well known spa hotels in Karlovy Vary.This part of the thesis is talking about charakteristic of specific spa hotel, its description, marketing strategy, competition analysis and focuses mainly on Economics of a specific spa facility.
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