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Fundamental analysis of Fortuna share
Mudroch, Matěj ; Veselá, Jitka (advisor) ; Hoffman, Andrej (referee)
The bachelor thesis is focused on fundamental analysis of the stock Fortuna. In three chapters the Company is analysed on market, industry and company level, the top-down approach is used here. In the first chapter the influence of chosen macroeconomic variables on the stock market is presented. The second chapter discusses industry factors that might impact the share price. In the third chapter the Company is introduced, the company factors are analysed and the Company is compared with its industry peers. Selected models for determining the intrinsic value of share are described and it is decided whether the share is undervalued or overvalued too. In the conclusion the investment recommendation to buy or sell the share is formulated.
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Economics of Betting Companies
Saibt, Radek ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The thesis provides a comprehensive overview of the working of betting companies and characterizes the Czech lottery and gambling market. It analyzes the main reasons why the economics of sport deals with the economics of gambling. Special attention is paid to the bookmakers market. Furthermore, it analyzes the domestic and European legislation concerning with betting. It is explained the way of collecting of lottery an gambling levies and taxes.
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Investment activites on asian sport betting markets
Šedý, Petr ; Musílek, Petr (advisor) ; Veselá, Jitka (referee)
This thesis was written in order to introduce relatively unknown investment activity. It shows basic principles of value betting and investment technique called "Asian handicap" which is used by the most of successful investors. These activities take place on Asian markets, that is why I describe processes and rules which are used there. The reader will be shown how professional analyst calculates his own fair odds. This is very important for his decision-making about investments. The practical part of the thesis covers activities of analysts during short (one week) and long (one year) period. Everything was registered, commented and put into context with theoretical facts. Results were evaluated too. This thesis offers different view on the activity which changed from pure gamble into new investment option.
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Marketing of betting agencies
Kouřil, Jakub ; Skokanová, Dagmar (advisor) ; Krekule, Petr (referee)
The aim of this bachelor's thesis is an analysis of betting agencies from the perspective of the marketing mix. The introductory theoretical part explains the terms marketing mix, SWOT analysis and marketing research. The practical part is then devoted to two largest Czech betting agencies - Tipsport Inc. and Fortuna Inc. Emphasis is placed mainly on the evaluation of two parts of the marketing mix - product and price, including a comparison with foreign competitors. The following is a SWOT analysis characterizing the current situation on the betting market. Services offered are evaluated through the customer survey. The final section proposes measures to improve the current situation.
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Statistics and sportsbook
Schatral, Jan ; Marek, Luboš (advisor) ; Mazouch, Petr (referee)
This bachelor thesis describes the history and fundamental terminology of sportsbook. In theoretical part it describes how to become successful bookmaker and explains specific procedures. In practical part are these procedures applied to real outputs and there's given a solution how to process analysis of sportsbook on the rebound. There are further analysed the lottery and betting games as a complex unit, in which it's finding specific trend and it also deals with the return rate in single games. The last part of the thesis describes frequency testing of relative hypotheses, which are based on favorite betting analysis. During this testing there is compared this frequency in individual seasons and also in a single season.
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