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Intelligence competitor analysis
Zalabová, Annemarie ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
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Teambuilding programs in CR
Krejčík, Jan ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Teambuilding programs in CR Goals: The goal of this bachelor's thesis is to discover and present the recent trends and characteristics of the Czech market in the field of teambuilding programs and a following suggestion about how to improve them. Methods: For writing this thesis was used the PESTLE analysis, then the analysis of potential rivals in form of modified Porter's five forces model and later the SWOT analysis. The chosen sample of the twenty Czech teambuilding agencies was selected on behalf of the rank of the agencie's internet pages in some well known internet search engines. The three agencies, which were examined in detail, were selected from the representative sample with the help of criteria of own design. The writing and the outcomes of the analyses were consulted with professionals in form of informal interviews. Results: Show us the typical strengths and weaknesses of the Czech agencies and the opportunities and threats of the Czech environment in the field of teambuilding. They also show possibilities how to utilize the possible opportunities for our advantage and how to avoid the threats. Key words: brief history, term, agencies, supply of programs, competition
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Intelligence competitor analysis
Zalabová, Annemarie ; Rompotl, Jaroslav (referee) ; Bartes, František (advisor)
This diploma thesis deals with the use of Competitive Intelligence methods in the case of a particular company. The aim of the thesis is to improve the current process of obtaining information about competition and its use in strategic decision making of the company management using CI methods. The first part of the thesis analyzes the current situation of XYZ Company and defines the problem for the subsequent solution. The next part deals with general theoretical assumptions and introduction of different methods and approaches to solution. Then follows the application part of the work in which it applies the selected Competitive Intelligence method to the needs of the company. In conclusion, the final proposal for the solution of the problem is evaluated and there are presented the benefits that this implementation brought to the company.
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