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The analysis of financial resources of preventive social services providers in Liberec region
Hejralová, Lucie ; Kodymová, Pavla (advisor) ; Vojtíšek, Petr (referee)
This thesis aims to answer the question how preventive social service providers, operating in the Liberec region, use the potential of financial resources from private budgets. The reason for this is the non-conceptual system of multi-source financing of social services in the Czech republic and lack of financial resources for social services funding from public budgets. The work is divided into four main chapters. The first chapter is a purely theoretical platform for the whole work. It defines the origin and role of social rights, the welfare state and the European Union in the social policy system of the Czech republic. It deals also with the social services system in the Czech Republic and their planning. The second chapter is devoted to analysis of possible funding sources for financing of social services.The third chapter focuses on stability of social service providers. The last chapter forms the practical part of the work and processes the research survey in given area.
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Analysis of the current state of information services in the field of theatre arts and their impact on public relations
Procházková, Kateřina ; Vlasák, Rudolf (advisor) ; Dombrovská, Michaela (referee)
With the aid of a "case study" research design, this thesis analyses the typology of informational services, whose prudent application can influence relations of institutions existing within the drama industry with the broader public. The theoretical part sheds light on the problematic definition of "information services", which is placed in the context of online marketing, and introduces ways, in which this term possesses an added value in the form of affecting the applied processes of public relations within particular institutions. Secondly, it includes basic methodological perspectives on quantitative research, the rules of performing case study research as the selected research design, and last but not least, it describes utilised methods of data collection. The last and most key part of the thesis is based on resulting application of the typology of information services, discussed in the previous parts, and concerns itself with the aforementioned question of their influence on public relation processes of individual institutions. These include the information portal divadlo.cz, which serves caters for the domestic sphere of theatre, and an official web presentation of the Divadlo na Zabradli theatre. The analysis is of inductive nature and is not directed by a previously determined...
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The analysis of financial resources of preventive social services providers in Liberec region
Hejralová, Lucie ; Kodymová, Pavla (advisor) ; Vojtíšek, Petr (referee)
This thesis aims to answer the question how preventive social service providers, operating in the Liberec region, use the potential of financial resources from private budgets. The reason for this is the non-conceptual system of multi-source financing of social services in the Czech republic and lack of financial resources for social services funding from public budgets. The work is divided into four main chapters. The first chapter is a purely theoretical platform for the whole work. It defines the origin and role of social rights, the welfare state and the European Union in the social policy system of the Czech republic. It deals also with the social services system in the Czech Republic and their planning. The second chapter is devoted to analysis of possible funding sources for financing of social services.The third chapter focuses on stability of social service providers. The last chapter forms the practical part of the work and processes the research survey in given area.
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Marketing strategy of a secondary vocational school and its impact on attracting potential students
Fritschová, Lenka ; Tomšíková, Kateřina (advisor) ; Lenka, Lenka (referee)
The Bachelor thesis "Marketing Strategy of Secondary Vocational Schools and its
Impact on Attracting Potential Students" focused on a market of vocational schools in
Louny region. The main goal was to map and analyse the marketing strategy of several
vocational schools. The terms of school system and marketing were outlined in a theoretical part of the thesis. In the practical part there were two chosen methods used the method of content analyses and following application of marketing mix and the
method of questionnaire survey. The questionnaire survey was led within some chosen
respondents students of first grades of vocational schools in Žatec. The bachelor
thesis was round off with a summary of survey results and recommendations for
strengthening secondary schools' communication with the public.
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Public relations and competitiveness of selected high school from the perspective of the customer - the student and parents
ČUTKOVÁ ADAMCOVÁ, Martina
This thesis deals with public relations and competitiveness in selected high school in Trebon from the perspective of the customer - the student and parents. The theoretical part describes public relations as a marketing communication tool, its definition and characteristics. There is also described the basic division of competitiveness, advertising and market psychology. The empirical part examines the degree of familiarity, the level of public relations and the competitiveness of selected high school from the view of the general public in the region. The aim of this work is to evaluate the competitiveness and public relations of this high school and propose possible further development in the concerned areas.
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Zmapování postoje aktérů z environmentální‚ ekonomické a sociální sféry k problematice udržitelného rozvoje a strategie udržitelného rozvoje
Ústav pro ekopolitiku, o.p.s., Praha ; Kupčíková, Leona
Impulzem k realizaci projektu byla skutečnost‚ že laická veřejnost i velká část odborné veřejnosti ze sociální a ekonomické sféry stále vnímá udržitelný rozvoj velmi úzce - jako environmentální problematiku a v občanské společnosti neexistuje vzájemná kooperace či kooperace směřující k mezisektorovému prosazování udržitelného rozvoje. Na téma zmapování postoje aktérů z environmentální‚ ekonomické a sociální sféry k problematice udržitelného rozvoje a strategie udržitelného rozvoje proběhla za účasti facilitátora konzultace pro zástupce a odborníky ze skupin: životní prostředí‚ lidská práva‚ obchod a průmysl‚ odbory‚ sdružení rodičů‚ mládeže a dětí‚ veřejná správa a samospráva‚ zemědělství a lesnictví‚ ženské a feministické hnutí a jiné nezařazené organizace. Popis průběhu konzultace.
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Communication with the public at the time of the solution crisis situation
SALÁTOVÁ, Renata
Life on our planet does not exist without risks. Nobody is protected against extraordinary events and crisis situations. Except for enormous traffic accidents and natural disasters such as floods, fires, windstorms, landslides and avalanches there are also probable accidents with leakage of dangerous chemical substances in the Czech Republic. Above listed probable situations require immediate reaction and in many cases their solution raises the need of communication with public. In the Czech Republic there was for this purpose created a system of crisis management, which carries out prevention and correction of crisis situations and during crisis outbreak exercises specific procedures leading to reduction of crisis effect. Integral part of activities is the area of information flow (crisis communication) including informedness of general public. The result of above described activity is the plan of communication with public. With respect to the fact that no rule of law solves the content and structure of this document, my proposal results from accessible scientific literature, performed analysis of chosen municipalities and consultation with professionals on this topic. Information is the base of all events, however they are useless if the do not reach these who were they addressed to. That is why their transfer should play the main part when carrying out precautionary measures against extraordinary events and crisis situations as well as in the time of crisis situation solution.
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Analysis of Airport Praha Ruzyně development with focus on air passenger service
Formánek, Aleš ; Jaegerová, Václava (advisor) ; Starka, Jan (referee)
This thesis describes a history of an air passenger service at the Prague Airport Ruzyně. It focuses on the Czech civil aviation service in three important periods - an "old" airport development in 1933-1937, the northern terminal construction in 1957-1972 and the present expansion started in 1995. It presents reasons, methods and results of those expansions. It refers about impacts of an increasing airport capacity on its immediate environment and on public relationship. It tries last to predict future trends in the airport and traffic extension.
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