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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing communication of Mixiew.com
 Lískovec, Lukáš ; Stříteský, Václav (advisor) ; Tkáč, Jan (referee)
This bachelor thesis focuses on the evaluation of the current marketing communication of Mixiew.com based on analyses and aims to propose recommendations for further orientation of communication activities. The content of the thesis is first to focus on the theoretical basis of marketing communication using professional literature. This information is then applied to the analysis of Mixiew.com's current communications activities for 2016 and 2017. Subsequently, this analysis will propose recommendations for streamlining a communication strategy that will properly communicate Mixiew.com's product to the relevant audience.
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Work Analysis and communication audit in the company Schäfer Menk, s.r.o.
 Spáčilová, Eva ; Pauknerová, Daniela (advisor) ; Franková, Emilie (referee)
The thesis focuses on the analysis of work activities including the communication audit of Schäfer Menk company. The goal is to analyse daily duties of all purchase department staff and also to research internal communication within the company. Such research will be done according to the information flow, the use of all communication channels within the company and also according to the information resources. The methodological apparatus of individual observation and interview were selected as tools for the analysis of all job duties. The ICA questionnaire was selected as an instrument of the communication audit and its more detailed description will be a vital part of the methodological section of the work. All conclusions coming from the job duties analysis will lead into the improvement of job description in company structure and also it can be used for the improvement of internal procedures modifications within the purchase department of the company. The results of the communication audit can also lead into the improvement of the effective communication within the company.
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