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Syndicate of Journalists of the Czech Republic and its role in Czech media environment
Andree, Sabina ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
The Master's thesis aims to comprehensively introduce the professional organization Syndicate of Journalists of the Czech Republic and describe its role in the Czech media environment. The Syndicate of Journalists is a voluntary professional association that participates in the application of journalistic ethics. It actively contributes to the protection of freedom of speech, expression, and dissemination of information and through its activities co- creates ethical principles and norms in domestic journalism. The Ethics Commission and especially the Code of Ethics play a key role and this thesis addresses them, among other topics. The theoretical part of the diploma thesis defines the framework of the topic, which is ethics and self-regulation in journalism. Key terms and principles of journalistic ethics are presented based on academic literature. A core part of the thesis follows and describes the history, current form, and principles of the Syndicate of Journalists of the Czech Republic. Our intention is to define the function and role of the Syndicate in the Czech media landscape, especially in the field of journalistic ethics. The practical part of this diploma thesis contains an analysis of activities of the Syndicate between the years 2015 and 2020 and a qualitative analysis of the...
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Building of school and parent (quardian) relationship.
Krakowitzer, Vojtěch ; Hausner, Milan (advisor) ; Trunda, Jiří (referee)
Summary: This final thesis deals with creating of the ethical codex for parents or guardians as a tool for changing and adjusting of the communication between school and guardians. It focues on the legislation concept of this relation and fields in which the relation occurs. The work concurrently brings a view of the ethical codex in education and problems of its role in the legal system. Some of its targets are to create and implement ethical codex form school's and parents' perspective. In the conclusion, the current knowledge is brought together and critical points of creation and implementation into individual schools are set.
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Introduction to the Theory of Language Correctness
Beneš, Martin ; Adam, Robert (advisor) ; Bermel, Neil Halford Andrew (referee) ; Dolník, Juraj (referee)
Introduction to the Theory of Language Correctness. The theme of this Thesis is the novel conceptualization of the subject field, which is, in the Czech context, traditionally dealt with within the theory of language cultivation, from the perspective of the so-called ontological "socialism" (esp. Itkonen, 1978; 2003). The first two chapters explain why the subject field of the (theory of) language cultivation is to be newly approached from this very perspective. The conceptual discussion in the first chapter identifies three underresearched factors (reaction of the Protectorate elites to the Nazi occupation policy; variety-based approach to the "language" and physicalism) that had negative effect to the debate on these questions and therefore they should not be taken into consideration; the terminological discussion in the second chapter supports the claim that it is not suitable to associate the traditional term (theory of) language cultivation with this novel conceptualization. The third chapter introduces in detail the so-called ontological "socialism" according to which there are not only spatiotemporal entities, i.e. language means, but also non-spatiotemporal entities, i.e. language rules qua actually existing social facts, in the subject field of linguistics. The fourth chapter provides a...
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Ethical issues in Czech public relations between 2005 and 2010
Kačena, Petr ; Hejlová, Denisa (advisor) ; Halada, Jan (referee)
The bachelor thesis deals with ethics in public relations with specific aim to describe unethcial practises used in the Czech Republic between the years 2005 and 2010. The paper starts with an overview of a history of public relations. Author also focuses on the problematic of ethics in PR, work of various academics and interest groups are mentioned. Specific focus lies on the problematic of code of conducts and its criticism mainly based on the idea that ethical behaviour is not possible to enforce. The paper describes code of conducts of main PR world associations (PRSA, IPRA, ICCO) and of the PR agency Edelman PR. Czech laws and associations are also mentioned with a focus on the way the code of conduct of the Czech association APRA is (not) enforced. The main part of the thesis consists of describtion of unethical practises as mentioned in the media - fake blogs by an agency Bison&Rose to promote "Czech Paypal" in 2007, several cases of financial and material stimulus to attract journalist to press conferences and a misleading information about trains of Siemens. It is followed by 5 interviews with leading Czech PR practicioners, a media expert and a journalist. Summary of the inteviews points out, among others, that it is not rare, that Czech PR practicioners come back to work on the media...
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Building of school and parent (quardian) relationship.
Krakowitzer, Vojtěch ; Hausner, Milan (advisor) ; Trunda, Jiří (referee)
Summary: This final thesis deals with creating of the ethical codex for parents or guardians as a tool for changing and adjusting of the communication between school and guardians. It focues on the legislation concept of this relation and fields in which the relation occurs. The work concurrently brings a view of the ethical codex in education and problems of its role in the legal system. Some of its targets are to create and implement ethical codex form school's and parents' perspective. In the conclusion, the current knowledge is brought together and critical points of creation and implementation into individual schools are set.
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Social work as a human rights profession
KÁMENOVÁ, Petra
This diploma thesis deals with the reflection of aspects and factors in social work within the agenda of benefits in material distress, affecting the human rights of clients of social workers of HN at CoP LO. The scope of ordinary social workers of HN at CoP LO on the agenda of benefits in material distressis the processing of applications, providing advice and appropriate services, which affect both legislative, ethical and other documents of the organization, as well as the role of social workers in their work representing their competence, attitudes and values that imply to intervention with clients. Other aspects and factors that have a relevant impact on the human rights of clientsare the cooperation with other entities active in the environment and working conditions of social workers. Research of the thesis was through quantitative methods in the form of semi-standardized interview focused on mapping and factors that affect the implementation of the rights of clients. Questions have been targeted on subjective perceptions and opinions of the respondents in the area of benefits in material distress in Ceske Budejovice, regarding examined aspectsand factors that I have outlined above. The result of my thesis is the finding that the fulfilment of the rights of clients is negatively affected by the high administrative participation rates of social workers, which subsequently affects the individual approach, roles, competencies, values of social workers, and in cooperation with other agencies and organizations that are important to the saturation ofclients' needs. Officers of benefits of benefits in material distress from the position of the first-line workers do not have sufficient powers in defending the rights of their clients. It has been appealed to social workers to have been properly compiled their administrative formalities. The consequence of this administrative burden is the sideline of the individual of intervention with clients with the aim of saturation of their needs.
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Ethics on the Internet (Etiquette)
Malá, Kateřina ; Sigmund, Tomáš (advisor) ; Vaněk, Jiří (referee)
This thesis addresses the issue of ethics on the Internet. The first part focuses on a brief history of the development of ethics and ethical principles used even today. The second part is devoted to information ethics, which is an integral part of the Internet, since it deals with the creation, dissemination, transformation, storage, search, use and organization of information, and also deals with specific standards, codes and principles that were created either specifically for the Internet or are now an integral part. The third part is devoted to valid Czech and European legislation in the field of information work in various media, including on the Internet. The final section is devoted to the evaluation of the current situation of ethics on the Internet, where they described the problems with which we meet today. Such problems are violations of copyright law, whether piracy or plagiarism, threats associated with Internet communications, kyberstalking, cyberbullying, kybergrooming or activity on social networks. In addition, problem situations are mentioned online trading, which are currently controlled by many associations, consumer protection or influence of the media and advertisements, and incessant problem of censorship. The final part is also added to the survey, which was created speficically for this work and proposal of possible solutions to improve the current situation.
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Ethics in the auditing profession
Morsteinová, Adéla ; Roubíčková, Jaroslava (advisor) ; Černý, Václav (referee)
The work deals with ethics in the auditing profession and its abuses. It focuses in particular on the legal regulation of ethics in the external and internal audit, in detail deals with the ethical code in both auditing professions. Part of the thesis deals with fraud in the audit and are given specific cases of violation of ethics in practice and in the end work is given Sarbanes-Oxley Act, which was created in response to the first major scandals associated with the auditing firms.
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The analysis of direct sales in the company Southwestern
Mikulík, Miroslav ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
My bachelor thesis is focused on describing direct sales as one of the methods of distributing and selling goods and services. I analyze production of the American company called Southwestern and suggest ways how to improve their production. My theoretical part is focused on the description of direct sales, history, profiles of dealers and current position of direct sales on the world market. I also describe the multilevel marketing, the marketing mix, essential parts of the cycle of selling and the sales talk. The purpose of my analytical part of the bachelor thesis is to analyze the production of Southwestern company dealers. It is one of the companies, which still use direct selling for distribution and selling their goods and services. I will use the internal data of the Southwestern company. I also describe company in general, the market it belongs to, goods and services, communication mix and the organizational structure. In the conclusion, there are recommendations on how to make the selection process and training more effective.
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