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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Shockproof Film Festival: case study
 Mandovec, David ; Dianová, Markéta (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is devoted to a more detailed analysis of The Shockproof Film Festival. The theoretical part provides basic terminology narrowly focused on film tourism and marketing area supplemented by film theory. The practical part of the thesis applies specific elements to real situations of the festival and engages in the description of development up to the present, the operation and, particularly, its marketing tools. Evaluation of the festival is conducted on the basis of information gained from the realized interview and additional sources. The use of SWOT analysis is embodied in this part. Subsequently, possible recommendations are suggested because of the increasing efficiency.
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Marketing strategy for the Aero Cinema
 Dvořáková, Barbora ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis deals with marketing in the field of services, namely in a case of the Prague art Aero Cinema. The main goal of this thesis is to suggest an improvement of the current marketing strategy of the cinema. The practical part of the thesis presents the Aero Cinema, its history, marketing mix and SWOT analysis. Possible improvements of current marketing strategy are suggested on the basis of a typical customer's profile, identified using a survey.
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