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Alternative Content in Czech Cinemas from 2007 to 2012
Dohnalová, Kamila ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
The bachelor thesis on "Alternative Content in Czech Cinemas from 2007 to 2012" deals with the new segment of the film market known as alternative content or event cinema. In the last few years, presentations of these audiovisual programs that are different from feature films show very dynamic development in digital cinemas. Characteristics of the current global event cinema market and retrospective overview of the types of alternative content are introduced for a complex understanding of the topic. The situation of Czech event cinema market is described, including the diversification and growth of the market during which the Aerofilms distribution company has recently lost its exclusivity. The thesis summarizes the current state of technology and digital cinema satellite distribution that is the future of delivering the audiovisual content.
The operating methods are study of foreign and Czech literature, description of program and dramaturgy of participating entities, content analysis and participant observation.
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Bright Tomorrows?
Tydlitátová, Anna ; Forejt, Jiří (advisor) ; Havas, David (referee)
The thesis deals with the transformation of Ponrepo Cinema, a former viewing room in Prague, which had been recently converted into a modern public-service cinematheque of the Czech National Film Archive (NFA). This transformation process runs on the background of the structural, legislative, financial and HR changes, implemented in the NFA in the last years. The work thus refers to the metamorphosis of the whole institution. I am focusing on the period after 2012, when PhDr. Michal Bregant was appointed the current CEO. I am describing namely the changes done in the sector of services and HR, which in turn influenced the very content and form of the activities offered by the cinema. I further emphasize my interest in the public relations and the communication strategies of Ponrepo Cinema toward its audiences, and finally indicate the possible next course of this cultural institution.
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Prospects of application of marketing tools in the traditional movie theatres
Štůla, Andrej ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The diploma work gives an overview of the development of cinemas with respect to traditional movie theatres and situates it to the present market when meeting some serious problems -- decreasing attendance, commercial multiplex competition and offen insufficient application of marketing knowledges. The work tries to find an answer of the question if the classical movie theatres are convicted to termination. To sort out the task it uses marketing tools with respect of the specific cinema's environment, analyzing recent situation and proposes new marketing methods of solution, which could lead to positive changes aiming primarily to increasing of attendance.
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Hodnocení marketingového mixu Palace Cinemas
Sobola, Martin ; Mottlová, Libuše (advisor) ; Bursíková, Marcela (referee)
Práce analyzuje a hodnotí marketingový mix pražských poboček Palace Cinemas, jednoho z provozovatelů multikin v České republice. Na základě teoretických poznatků z oboru marketingu rozebírá jednotlivé složky marketingového mixu společnosti. Jedná se především o rozbor produktu, cenové politiky, umístění provozoven, jednotlivých složek komunikačního mixu, analýzu materiálního prostředí, lidí a procesů. Součástí práce jsou i výsledky ankety, která byla vyhotovena, aby její výsledky pomohly při hodnocení některých marketingových postupů.
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