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Blending of media and marketing content on the example of Ambiente Restaurants company
Červenka, Jan ; Láb, Filip (advisor) ; Halada, Jan (referee)
This thesis deals with the blending of journalistic and marketing content on the example of Ambiente Restaurants, namely its corporate blog Jídlo a radost which was created in 2015 primarily for promotional purposes. The main aim of this thesis is to find out what procedures in the editorial of the Jídlo a radost blog editor uses, where the editors of the blog get information and whether their editorial routine is comparable to that in the classical publishing houses. At the same time, the work examines who the blog readers of Jídlo a radost are, how they perceive the content that Ambiente Restaurants publishes, whether the Jídlo a radost blog is for them the primary source of information about gastronomy and whether they trust the information from the blog. The practical part of this diploma thesis contains mixed research, which uses two research methods. The first is a quantitative method of questionnaire survey, in which readers of the Jídlo a radost blog readers were asked. The second is a qualitative method, namely a semi-structured interview with Ambiente Restaurant's communications manager Sarka Hamanova. Data from the research of were used to answer the five main research questions.
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Publicist broadcast about journalism: Newsroom ČT 24
Košutová, Zuzana ; Lokšík, Martin (advisor) ; Trampota, Tomáš (referee)
The thesis is focused on the first year of current affairs TV program called Newsroom CT24. It has two main parts, theoretical and practical. The former describes the theoretical context of the program; the key genres used in the program are delineated, and other theoretical points of departure are provided. Next come some chapters on the history of Czech journalism, with an emphasis on television journalism. This part deals with certain trends in TV journalism in relation to the historical context of the times, moving smoothly to the present. The thesis also delineates the specifics of the program, and methodology applied in research. The practical part offers both quantitative and qualitative analyses of the program with regard to its contents and genres. It presents the main themes and genre specifics of the program in its first year of being broadcast, mapping the local context of topics appearing on the screen. It provides a percentage breakdown of the main topics broadcast in the program, together with the percentages of local context material within the general output. This data is complemented by the percentages of hard and soft news. The work summarizes the most common genres used in the program, and by comparing its individual components it shows how it has evolved from its early stages...
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Information about the internet and options of its use in the leisure publicated in Lidové noviny in years 2003 - 2011.
SCHWARZOVÁ, Kateřina
Work is focused on texts, which were publicated in Lidové noviny between years 2003 - 2011 and which give us information about the internet useful in leisure. Individual chosen texts are then classify according to three criteria. Firstly, they are sorted according to the topic, which they are talking about. Secondly, texts are sorted according to sections in which we can find them in the text and finally there are mentioned journalistic genres in which textes are written and their brief description. All division precedes clarify the issue of leisure, which is essential for this work and then the relationship of media and leisure. There are indicated functions of the media and spare time too. The most common free-time activities are graphically illustrated.
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The small town in a satirical mirror: Píseň míru by Jan Lier
Fránek, Michal
The subject of this study is an analysis of the novella by Jan Lier Píseň míru, Song of Peace, which like its author is unjustifiably neglected nowadays by Czech literary studies inter alia. This is a brilliant satire of small town life and journalistic abuses at the time, the original composition of which (it is made up exclusively of newspaper reports) anticipates the malleable procedures of 20th century literature. This interpretation is inspired by reception aesthetics and reflects the literary and social context of the period.
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