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Are elderly internet users healthier?
Hozová, Karolína ; Votápková, Jana (advisor) ; Švarcová, Natálie (referee)
This thesis examines how internet usage impacts health outcomes of elderly aged 50 and above living in European countries using data from Survey of Health, Aging and Retirement in Europe (SHARE) Wave 8. Since bi-directional relationship between health and internet usage is expected, a two-stage least square model (2SLS) is used. Self-assessed health condition as the response variable is tested. Internet usage proved to be endogenous with respect to the health among seniors aged 65 and older by employing Wu-Hausman test. Robustness check, in the form of respondent's self-rated limitations in activities because of health, confirms the endogeneity, direction and significance of the relationship. Results show that internet usage positively affects health outcomes of seniors in the retirement age and decreases odds of poor health condition among the pre-retirement population (adults 50 to 64 years old). When accounted for socioeconomic factors in the pre-retirement age, significance of IT literacy diminishes. Other characteristics which affected health outcomes of elderly in our model are age, behavioral risks, life satisfaction, satisfaction with health care system and health literacy. Keywords: elderly, internet usage, health status, SHARE Title: Are elderly internet users healthier? Author's email:...
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Social and virtual life of seniors
Petrenko, Roman ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
1 Abstract This bachelor thesis deals with the problems of old age and aging, both as an individual stage in the life of every human being and from a social perspective. The issue of old age is important in the context of a modern society dependent on communication and information technologies - computers and the internet. Therefore, this thesis is devoted to seniors in regard to their internet usage and computer literacy. The introductory section presents an initial discussion of the issue of aging, the active life of seniors and the internet, one of the main expressions of modern technology, which acts as a structuring factor for the position of the individual in society, based on access to this technology and the utilization rate. The empirical section then describes the specific steps of carrying out quantitative research that the author of this thesis carried out in the spring of 2011 on a sample of 252 seniors. The text also introduces the research question, the hypothesis, the research methodology, the creation of the instrument, its testing and the process of investigation. The conclusion presents the main findings of the research by testing the input hypothesis, and gives an interpretation of the analysis made on the final survey results. The author summarizes the main findings and the goals of the...
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The internet usage for marketing of small firms
Beneš, Pavel ; Štědroň, Bohumír (advisor) ; Kocour, Vladimír (referee)
My diploma thesis addresses the usage of the internet for marketing of small-scale enterprises in our surroundings. My goal is to analyse the internet environment and the possibilities of its use for marketing purposes. The analysis of internet utilities is also included. There is one case study of small-scale enterprise with appropriate conclusions in the final part of my diploma thesis. My thesis is divided into two parts. In the first part I created theoretical footholds for my thesis and I described the dilemma of the internet marketing with the use of propriate specialized literature and internet sources. I describe small-scale enterprises and it's role in our economy. This parts also includes the development of the Internet in the whole world and in the Czech republic and I want to make the acquaintance of internet as a marketing tool. The second part, the practical one, covers specific possibilities of the usage of the internet for marketing of small-scale enterprises. This part contains their characteristics and their advantages and drawbacks in different surroundings. The most important point of the second part is the case study of the shopping portal Zoot.
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