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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Personal marketing of large companies
 Benešová, Jana ; Němec, Otakar (advisor) ; Budilová, Eva (referee)
This diploma thesis is focused on application of marketing instruments in personal management of large companies. It is divided into two parts -- theoretical and practical. There are basic principles of functioning of personal marketing described in the theoretical part. Practical part is also divided into two parts -- in first of them there are comparated some personal marketing activities of large companies on czech personal market. In the second part there is the evaluation of questionnaire, which should demonstrate how marketing activities of personal managers meet the requirements of potential, or current employees, or what personal managers have to focuse on.
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Personal marketing strategy in the Salesian Youth Center.
 KADLECOVÁ, Veronika
This thesis deals with the internal HR marketing strategy in the Salesian Youth Center - Center for Children and Youth in České Budějovice. The theoretical part deals with topics like volunteers, volunteer motivation, personal marketing and personal marketing strategies in non-profit organizations. It provides personal marketing strategy in the certain organization and tries to make possible improvements to the current strategy by the qualitative research. The qualitative research was conducted by using semi-structured interviews with volunteers.
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