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Opportunities of Internationalization of French Small and Medium Enterprises in Russia and Central/Eastern Europe
Charrier, Ines ; Štěrbová, Ludmila (advisor) ; Mercier Suissa, Catherine (referee)
Only one third of the French SMEs are going abroad. However, this option can be an opportunity for the enterprises to extend their growth. The Chinese market is often designated to be the best place to invest. Nevertheless, it is far from France geographically and culturally. Russia and Central/Eastern Europe represent for French SMEs huge and frequently unknown markets, closed to France with all the benefice of their accession to the European Union. These regions have economic and demographic potentials because of their singular history. The study of these countries will show the possible market development in which the French companies and specially SMEs have competences and know-how highly valuable in these markets. Furthermore, the European and French incentives for SMEs and the support of different organizations are additional assets to facilitate the internationalization.
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International development – A look at the future. New challenges for well established companies
Lake, Jordan ; Štěrbová, Ludmila (advisor) ; Wissler, Michel (referee)
My paper tries to cover as many fields of internationalization as possible. It is a look at the very actual situation after the financial crisis but also comes with some predictions about the close future. Public and worldwide organizations such as WTO are a critical point in my analysis, as well as country penetration strategies. My objective was to determine where globalization has leaded us, in which direction and more importantly in which countries. Also, it is explained how complex can be a multinational in different countries and the important aspects of control in between subsidiaries. Not to be forgotten, the most recent kinds of investments and revamped international strategies
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Multinational companies in air transport
ŽÍŽALOVÁ, Hana
This work {\clqq}Multinational companies in air transport{\crqq} is focused on existence of multinational companies in segment of public air transport. The work is focused on appearance of multinational companies in the air transport or more precisely on analysis of strategic airline alliances in term of its multinational character. Analysis of two multinational airlines, members of two different strategic airline alliances and their confrontation on the basis of services provided to customers is the principal aim of this work. Two airlines of world signification and establishing members of two different alliances, French Air France and German Lufthansa, were chosen for this work. These two airlines were advises in three fields: destination offer, fleet and general services provided to customers.
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Austria’s FDI
Jurek, Martin ; Sedláček, Jiří (advisor) ; Wranová, Michaela (referee)
This diploma thesis focuses on Austrian foreign direct investments and more specifically on the internalization of Austrian companies into the Czech Republic. The aim is to thoroughly display the Austria's outward foreign direct investments, introduce the internationalization models and apply them in an analysis of Austrian companies present in the Czech Republic. The first step towards answering research questions is the presentation of a short theoretical background on foreign direct investment. Further, the main characteristics of Austrian investments are stated. Chapter two starts with term definitions. Thereby, a common under-standing of the most relevant terms is established. The thorough literature review illuminates the theories behind each model and its development. In the following step, the practical part of the paper is introduced. At first, assumptions from the internationalization models are derived. Afterwards, these assumptions serve as a foundation for the questionnaire's framework. The primary part of this chapter displays results of the empirical study. Finally, a conclusion is presented summing up the thesis's core findings. These findings are primarily direct answers to the research questions seeking to fulfill the main objective of the diploma thesis.
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The Barries to the Internacionalization of SMEs
Hálková, Gabriela ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
The thesis focuses on the barriers to the internationalization of SMEs. The theoretical part consists of four chapters outlining the basic theoretical resources necessary for the practical part. The first part explains the nature of internationalization and globalization, the second defines SMEs in the Czech Republic and the European Union, the third section presents the most important and most common barriers to the internationalization of SMEs, the last fourth part provides an overview of the institutions involved in export promotion in the Czech Republic. The practical part of the thesis consists of an analysis sample of four companies that led to the determination of the largest and most common barriers to the internationalization of Czech SMEs.
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Outward Direct Investments by Czech Companies
Šafandová, Eva ; Zemplinerová, Alena (advisor) ; Antoš, Ondřej (referee)
The thesis provides information on rarely discussed issues -Czech outward foreign direct investments. The theoretical parts contains a brief overview of major theories and methodology of outward internationalization processes. The main hypothesis that deals with this issue is so called "investment development path" paradigm (IDP). This model explains why countries at a lower development stage first host foreign direct investments and why and when they start investing abroad. The practical part concentrates mainly on history, trends and role determining outward foreing direct investments of Czech enterprises. The major source for the analyses in this part is based on Czech National Bank data, Czech Statistical Office data and relevant scientific researches. This part also describes investment strategy of Czech companies - ČEZ a.s, Zentiva N.V. and Škoda-Auto a.s.The last chapter is engaged in applying IDP theory on case of Czech Republic.
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Possibilities of Small and Medium Enterprises internationalization
Kubáň, Martin ; Černohlávková, Eva (advisor) ; Cupák, Patrik (referee)
Theoretical part explains the position of internationalization among other developing processes of the World Economy. It also defines the category of Small and Medium Enterprises (SME), describes the position of this segment in the Czech Republic and includes patterns of internationalization. Analytical part decomposes the decision-making process of suitable form of SME internationalization and analyses particular impacts of internationalization on firms. Practical part verifies and completes the analytical part by committing a structured interview with the CEO of W.A.G. mineral fuels, Inc.
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Globalization of entrepreneurs activity
Hild, Adam ; Dvořáček, Jiří (advisor) ; Tyll, Ladislav (referee)
Tato práce se zabývá směnnými obchody a jejich přínosem pro dnešní podnikateli. Odhaluje dnešní podobu barteru, tedy směnného obchodu ve vnitro- i mezinárodním obchodě. Práce přináší poznatky o fungování, právním a obchodním základě směny, barteru. Dále tato práce přináší zhodnocení, zda se do barterového obchodování pustit na základě analýzy výhod a nevýhod dnešního barteru. Tímto se stává tato práce významná pro podnikatel, kteří uvažují o vstupu do barterových obchodů.
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Marketing strategies of Austrian investment companies in the Czech market
Kičmerová, Kateřina ; Malý, Josef (advisor) ; Bílková, Jana (referee)
Práce zkoumá působení zahraničních investičních společností na českém trhu. Hodnotí nejen proces vstupu rakouských investičních společností na český trh, ale i množství alokovaných zdrojů, konkurenční výhody a formy vstupu na trh. Dále je v práci analyzována současná situace na trhu podílových fondů, marketingová strategie rakouských investičních společností a jejich marketingový mix. Důraz je kladen především na hodnocení základního produktu, možnosti jeho adaptace, distribuční cesty a jejich řízení a specifické vlastnosti služeb. Práce shrnuje možnost vzniku strategických oken v oblasti kolektivního investování v ČR a schopnost rakouských investičních společností tento potenciál využít.
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