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Data collecting tool from the open-source datasets
Kříž, Petr ; Martinásek, Zdeněk (referee) ; Gerlich, Tomáš (advisor)
The thesis examines the field of intelligence disciplines in detail, with an emphasis on open source intelligence (OSINT). The thesis includes a detailed description of the intelligence cycle, including an analysis of the different phases of the cycle. Furthermore, the theoretical part of the thesis provides a overview of the social network Instagram from an OSINT perspective. This includes a description of the types of data available on this platform and the methods that are used to collect it. The practical part then demonstrates the design and implementation of an open data monitoring tool on Instagram. This tool is designed to monitor public posts and comments on Instagram. The main output of this thesis is a functional tool that not only collects data but is also able to visualize this data effectively.
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Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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The Level of Risk Posed by Online Marketing Communication of the Engine Tables Brand
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Detect the Use of Retouch Filters in a Face Image
Kraváček, Adam ; Drahanský, Martin (referee) ; Goldmann, Tomáš (advisor)
These days, altering images via filters is one of the easiest ways of enhancing its properties. Social networks like Instagram or Snapchat, focused primarily on image sharing, offer their users the option to apply filters on their images, which alter their colours to make them look better. If someone was to extract images from these platforms, many of these images would have a filter applied. This thesis explains the principles of these filters and focuses on detection of filters on facial images. Several approaches to detecting filters are being experimented with. Detection by analysis of histograms and detection by convolutional neural network achieve the best results and so are implemented in a program with a simple user interface. They achieved a success rate of 94,44% (histogram) and 99,10% (CNN). This thesis also investigates the impact of filters on facial recognition, where the impact varies depending on the filter used. Some filters have a significant impact on the rate of successful identifications, whereas others have little impact.In general, however, it can be said that the changes introduced by the application of filters are not negligible.
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Millenial#SURVIVAL#BlackMagic
Pintérová, Renáta ; Mazanec, Martin (referee) ; Zálešák, Jan (advisor)
The aim of my work is to investigate the conditions of contemporary art and self-colonising tendencies in the production, perception and circulation of art between the online and offline space as well as the theoretical, contextual and political background of this process. The self-promotional character of mediating my own artwork over the internet is given by the widely used technology options, the preset architecture of web content for distribution of visual content, as well as the dominant aesthetic canon of documentary artwork and exhibitions dictated by influential visual blogs from the Contemporary Art Daily to the Ofluxo , Tzvetnik or others. I recognize the artistic practice in this context as an aesthetic loop and the accelerative impotence of a digital image given by the political conditions of information technology. The practical output of the work will consist of two textile objects.Design of objects and the DIY part of it will be created by me, but the objects stiching will be realized by Slovak designer / model Michal Šumichrast, who creates his own branding under the name SUMICRAFT. I think that the aesthetics and the process of producing his work and life itself corresponds to the social policy of the new global class of cultural producers. His artistic practice is contextually similar to my practice and to the social / political economic issues of the current precariat class that I examine in my theoretical and practical work. As a final result of the research the objects will be documented in "high resolution" and sent back to the Internet. Either in the form of an Instagram post, or as a self-colonising process within some of the "most up-to-date" online platforms for contemporary art.
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Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
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Proposal for Communication Mix Changes of the Selected Club
Šturma, Pavel ; Mucha,, Ing, Martin (referee) ; Mráček, Pavel (advisor)
Diploma thesis deals with the analysis of the communication mix of ice hockey club PSG Zlín. The theoretical part parses general terms of marketing communication and communication mix with a focus on online communication. The second part introduces the club, analyzes its marketing enviroment and its current communication mix again with the focus on online communication. The last part contains suggestions for its possible changes and improvements.
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